Facebook Insights reporting template for Power BI

The Facebook Insights template gives you details about the organic performance, including posts, videos, reels, and demographics. Optimize and boost your Facebook presence using this Facebook Insights reporting template for Power BI.

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Data sources:Facebook Insights
Use cases:
Social media

Track likes dynamically

Understand your audience demographics

Optimize your content strategy

How to use the template

To get started, make sure that you’ve got access to Facebook account with either Administrator access to the connected Page, or (if you're using Business Manager) Page Editor access to the Page. Also make sure and that you’re logged in to Power BI. Note that connecting the template to Facebook will start a 14 day free trial of Supermetrics for Power BI.

  1. Log in to Supermetrics Hub.
  2. On the Power BI page in Supermetrics Hub, click "Create new query", pick Facebook Insights as the data source, and log in. You have now connected Supermetrics to Power BI.
  3. Next, you have to download the template. Click ‘Get the template’ below. The download will start automatically.
  4. Open the template in Power BI. Click 'Refresh' in Home Tab.
  5. If prompted, sign in to the same account you used in Supermetrics Hub. After this, the template will fetch all your data in the report, ready for you to derive insights.
Get the template

Questions you can answer with this template

Audience growth

  • How have organic impressions and paid impressions developed?
  • How are daily reach and daily engaged users?

Audience demographics

  • Where are my likes coming from?
  • What does the age breakdown of users who have follow this page look like?

Gender insights

  • What is the gender breakdown of page followers?
  • Which gender engages more with my content?

Post performance

  • What content types are driving the most engagement?
  • Which are my top-performing posts?

Video and reels performance

  • What's the total video views?
  • What's the completion rate?
  • How's the overall performance of reels?
  • What are the most viewed videos and reels?

Get started with Facebook Insights report template for Power BI

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