Reliable data infrastructure starts with Supermetrics
Connect, manage, analyze, and activate marketing data with Supermetrics. Use our prebuilt data pipelines to build a secure, scalable data foundation, powering insights and enabling better decisions across your team.
Fueling insights for 200K+ companies in 120 countries
Is Supermetrics for you?
You lack a central source of truth
Your marketing data lives in too many places. You spend more time finding data than analyzing it.
You spend too long cleaning and blending data
Data formatting is inconsistent across platforms. Cleaning, unifying, and enriching it takes hours that your team doesn’t have.
You can't activate or analyze data fast enough
Your team is stuck chasing data instead of using it to grow strategically. Activation, optimization, and insights are delayed when data isn't readily available.
Why data teams choose Supermetrics?
Connect every data source you need
Bring granular data from 150+ sources—including offline data—into one platform. Maintain data accuracy and governance across your marketing stack.
Transform and manage your data
Supermetrics ensures secure, uninterrupted data transfers—so you can blend paid channels, apply naming conventions, convert currencies, and prep data—all from one no-code platform.
Secure and compliant data transfers
Supermetrics doesn’t store your data. It’s encrypted at the source, securely transferred, and decrypted at the destination—ensuring full compliance and data integrity.
Marketing intelligence that gives you the edge
25%
Increase in marketing efficiency
30%
Increase in conversion
20%
Reduction in cost per click
200k
Companies fueled
Here's how data teams use Supermetrics
Data quality monitoring & anomaly detection
Detect missing, duplicate, or unexpected values across all your marketing data sources. Ensure reliable data pipelines with automated monitoring and anomaly detection.
Prepare for MMM and advanced analytics
Prepare marketing data for marketing mix modeling (MMM), LTV modeling, and attribution with clean, structured datasets that work seamlessly in advanced analytics environments.
A/B testing and campaign optimization
Ensure test validity with accurate, real-time marketing data across platforms. Improve decision-making by eliminating manual data inconsistencies.
Ready to see Supermetrics in action?
Built for the entire data journey
Focus on marketing and sales data use cases
Supermetrics connects to 150+ online and offline sources, giving data teams full visibility across the funnel. Set up data pipelines in minutes and automatically load data into your marketing data warehouse.We process over 15% of global marketing data and are trusted by 200K+ companies worldwide.
Transform data without storing it first
Supermetrics is the only platform that lets you apply live data transformations—naming logic, blending, field cleanup—before storing anything. This allows you to get clean, structured data fast, with no infrastructure overhead.
Governed, customizable, and scalable
Whether you're managing one brand or 100 clients, Supermetrics adapts. Use workspaces, roles, opt-in storage, and audit trails to ensure data quality, security, and access at scale—no engineering bottlenecks.
“The last thing we wanted to do is build the data pipelines ourselves. That could easily take 50-100 hours per connector, and then you have to take care of the maintenance yourself as well. We ended up looking for a vendor and decided Supermetrics was the best fit for us.”
Jarle Alvheim
Head of Data Technology
+15% of global online ad spend is reported through Supermetrics
Get started with our free resources
Supermetrics & Swappie | Customer Success Story
Discover how Swappie used marketing mix modeling powered by Supermetrics and Google Cloud to improve ROAS by 15%.
Your data. Your way.
Enjoy our easy-to-use data management apps, which allow you to edit, manage, blend, and prompt your marketing data to suit your needs. No tech skills are required.
Your data is our priority
At Supermetrics, we safeguard your data with top-tier governance. Our advanced encryption and rigorous practices ensure your data remains secure beyond industry standards.
Still not sure?
Built-in security and reliability
Supermetrics is SOC 2 Type II, GDPR & CCPA compliant, with full audit trails and workspace-level control. Trusted by 200K+ companies, we ensure your data stays accurate, secure, and accessible.
Data that drives real outcomes
Your team doesn’t just want to move data—they want to use it. Supermetrics helps analysts surface insights, improve campaign performance, and uncover opportunities across the funnel.
Delaying data centralization slows everyone down
Soiled, manual reporting slows down your analysts and creates inefficiencies. Supermetrics helps you act faster with real-time data, automated delivery, and clean, analysis-ready inputs.
Want to see what Supermetrics can do for you?
Get full access to Supermetrics with a 14-day free trial.
No credit card required.