Supermetrics for BigQuery
Connect WooCommerce to BigQuery — WordPress E-commerce at Warehouse Scale
Move your WooCommerce orders, product performance, and customer data into BigQuery. The Shopify alternative for WordPress stores — same warehouse-scale analysis, different platform.
Why Connect WooCommerce to BigQuery?
Warehouse your WooCommerce data in BigQuery for unlimited historical analysis and cross-source SQL.
- Analyze gross sales, net sales, and returns at the SKU level across your entire order history.
- JOIN WooCommerce orders with Google Ads, Facebook Ads, or Stripe data for true ROAS calculation.
- Build SQL-based customer cohort models using complete order history and customer IDs.
How to Connect WooCommerce to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
WooCommerce Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your WooCommerce data looks like in BigQuery.
Data Freshness & Scheduling
WooCommerce data typically available within 2-4 hours. Daily transfers recommended.
What WooCommerce Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full WooCommerce reporting data — metrics and dimensions you already know from the WooCommerce interface.
Key Metrics
- Gross sales
- Net sales
- Total sales
- Orders
- Average order value
- Items sold
- Average items per order
- Returns
- Coupons
- Shipping
- Taxes
Key Dimensions
- Product name
- Order status
- Payment method title
- Billing country code
- SKU
- Order currency
- Product parent name
- Customer ID
Resources & Guides
Marketing data warehousing 101
Build vs. buy: data pipeline decisions
Supermetrics is Google Cloud Ready — BigQuery
7 Supermetrics use cases for ecommerce
FIFCO: saved $70k + 160 hrs/month
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated WooCommerce records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much WooCommerce data as you need without worrying about cost spikes.
Every Order, Every Product
Pull your complete WooCommerce catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select WooCommerce as the source and BigQuery as the destination. Authorize your WooCommerce account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
- Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All WooCommerce credentials are encrypted at rest and in transit. Data flows directly from the WooCommerce API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
- That is one of the biggest advantages of warehousing your data. Once WooCommerce lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
- All standard WooCommerce reporting fields are available, including Gross sales, Net sales, Total sales, Orders, Average order value, Items sold, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
- Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
- Gross sales, net sales, orders, average order value, items sold, returns, coupons, and more.
- Yes. JOIN WooCommerce orders with any ad platform by date or UTM parameters for true ROAS.
Also Connect to BigQuery
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