Supermetrics for Microsoft Fabric
Connect Salesforce to Microsoft Fabric — Unified Microsoft Analytics
Export your Salesforce CRM data to Microsoft Fabric OneLake as Delta tables. Archive pipeline snapshots, deal data, and lead metrics for long-term analytics.
Why Connect Salesforce to Microsoft Fabric?
Store your raw Salesforce data in Microsoft Fabric for custom pipelines and full data ownership.
- Store pipeline snapshots in Fabric for historical trend analysis that Salesforce reports can't provide.
- Join Salesforce data with ad spend and web analytics in Fabric for full-funnel attribution.
- Query Salesforce data with Fabric T-SQL — no SOQL, no report builder, no limits.
How to Connect Salesforce to Microsoft Fabric
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Salesforce as your source and Microsoft Fabric as your destination.
- 2
Connect your Fabric workspace
Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, and select the metrics and dimensions you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Salesforce data begins flowing into your Fabric lakehouse as Delta tables.
Salesforce Data Format in Microsoft Fabric
Supermetrics delivers your Salesforce data in clean, structured files ready for downstream processing.
Delta Lake format — ACID transactions, time travel, and schema enforcement. Native to Fabric lakehouses.
Comma-separated values — for compatibility with tools that do not support Delta or Parquet.
What to Build with Salesforce Data in Microsoft Fabric
Once your Salesforce data lands in Microsoft Fabric, here's what becomes possible.
Full-funnel attribution
Join Salesforce revenue data with ad spend in Fabric to calculate true cost per closed deal.
Pipeline forecasting
Feed historical Salesforce pipeline data into Fabric ML for revenue forecasting models.
What Salesforce Data Can You Pull into Microsoft Fabric?
Supermetrics gives Microsoft Fabric access to your full Salesforce reporting data — metrics and dimensions you already know from the Salesforce interface.
Key Metrics
- Opportunity count
- Amount won
- Hit rate
- Average amount per opportunity
- Age (days)
- Leads count
- Amount
- Expected revenue
- Probability
Key Dimensions
- Opportunity stage
- Account name
- Account industry
- Owner
- Lead source
- Product name
- Close date
- Campaign name
- Case type
- Case priority
Why Supermetrics for Microsoft Fabric?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Microsoft Fabric — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Salesforce data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Salesforce data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Salesforce. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Salesforce as the source and Microsoft Fabric (OneLake) as the destination. Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics writes data directly to OneLake as Delta Lake tables — no Data Factory pipelines to build. Once the data lands, it's instantly available through the lakehouse SQL endpoint for T-SQL queries and through the Spark endpoint for notebook-based analysis, giving every team their preferred access method from day one.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted end-to-end. Once in Fabric, your data inherits Microsoft's full enterprise security stack: Entra ID authentication, workspace-level and item-level permissions, row-level security that flows all the way through to Power BI DirectLake reports, sensitivity labels from Microsoft Purview for data classification, and OneLake data access roles for fine-grained folder-level control within lakehouses. Supermetrics never stores your marketing data after delivery.
- Yes — that is one of Fabric's core strengths. Once your Salesforce data lands in a lakehouse as Delta Lake tables, you can join it with data from any other source using two complementary access paths: T-SQL via the lakehouse SQL endpoint (familiar to any SQL analyst) or Apache Spark notebooks for complex transformations and data science workflows. Because every Fabric lakehouse stores data in OneLake's open Delta Lake format, there is no data duplication — the same physical data is accessible across the SQL endpoint, Spark, Power BI DirectLake mode, KQL databases, and Data Activator alerts. Supermetrics supports 170+ marketing data sources, all deliverable to the same Fabric workspace.
- All standard Salesforce reporting fields are available, including Opportunity count, Amount won, Hit rate, Average amount per opportunity, Age (days), Leads count, and more. You select the exact metrics and dimensions during setup. Data arrives in your lakehouse as Delta Lake tables, which means you get ACID transactions, time travel (query historical snapshots), and schema evolution out of the box. The data is immediately queryable from any Fabric experience and can power Power BI DirectLake dashboards that read the Delta tables in-place — no import or scheduled refresh required — delivering near-real-time reporting with no data movement.
- Your transfer schedule controls data freshness. Supermetrics supports hourly, daily, weekly, or monthly transfers to Fabric. Most teams run daily refreshes to have yesterday's complete Salesforce data ready each morning. Incremental loading writes only new and changed records, keeping transfer times fast and Fabric capacity usage low. Because the data lands as Delta Lake tables, Power BI reports using DirectLake mode reflect the latest data without a separate import refresh — the moment Supermetrics delivers new Salesforce records, your dashboards are up to date.
- Yes. All opportunity fields including stage, amount, probability, and close date are available in the structured file exports.
- Yes. Lead counts, lead sources, and campaign attribution data are all included.
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