Supermetrics for Microsoft Fabric
Connect HubSpot to Microsoft Fabric — Unified Microsoft Analytics
Export your HubSpot CRM data to Microsoft Fabric OneLake as Delta tables. Archive deals, contacts, and email engagement for custom analytics and cross-source reporting.
Why Connect HubSpot to Microsoft Fabric?
Store your raw HubSpot data in Microsoft Fabric for custom pipelines and full data ownership.
- Store deal pipeline snapshots, contact lifecycle changes, and email engagement data in Fabric for permanent retention.
- Join HubSpot CRM data with ad spend, web analytics, and revenue data in one Fabric workspace.
- Build custom pipeline and funnel reports by querying HubSpot files in Fabric via SQL endpoint or loading into Synapse.
How to Connect HubSpot to Microsoft Fabric
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select HubSpot as your source and Microsoft Fabric as your destination.
- 2
Connect your Fabric workspace
Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, and select the metrics and dimensions you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your HubSpot data begins flowing into your Fabric lakehouse as Delta tables.
HubSpot Data Format in Microsoft Fabric
Supermetrics delivers your HubSpot data in clean, structured files ready for downstream processing.
Delta Lake format — ACID transactions, time travel, and schema enforcement. Native to Fabric lakehouses.
Comma-separated values — for compatibility with tools that do not support Delta or Parquet.
What to Build with HubSpot Data in Microsoft Fabric
Once your HubSpot data lands in Microsoft Fabric, here's what becomes possible.
CRM + ad spend attribution
Join HubSpot deals with ad platform spend data in Fabric to calculate true cost per opportunity.
Pipeline trend analysis
Query historical deal stage data via Fabric SQL endpoint to track pipeline velocity and conversion trends.
What HubSpot Data Can You Pull into Microsoft Fabric?
Supermetrics gives Microsoft Fabric access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
Supermetrics + HubSpot integration
Why Supermetrics for Microsoft Fabric?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Microsoft Fabric — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your HubSpot data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much HubSpot data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select HubSpot as the source and Microsoft Fabric (OneLake) as the destination. Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics writes data directly to OneLake as Delta Lake tables — no Data Factory pipelines to build. Once the data lands, it's instantly available through the lakehouse SQL endpoint for T-SQL queries and through the Spark endpoint for notebook-based analysis, giving every team their preferred access method from day one.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted end-to-end. Once in Fabric, your data inherits Microsoft's full enterprise security stack: Entra ID authentication, workspace-level and item-level permissions, row-level security that flows all the way through to Power BI DirectLake reports, sensitivity labels from Microsoft Purview for data classification, and OneLake data access roles for fine-grained folder-level control within lakehouses. Supermetrics never stores your marketing data after delivery.
- Yes — that is one of Fabric's core strengths. Once your HubSpot data lands in a lakehouse as Delta Lake tables, you can join it with data from any other source using two complementary access paths: T-SQL via the lakehouse SQL endpoint (familiar to any SQL analyst) or Apache Spark notebooks for complex transformations and data science workflows. Because every Fabric lakehouse stores data in OneLake's open Delta Lake format, there is no data duplication — the same physical data is accessible across the SQL endpoint, Spark, Power BI DirectLake mode, KQL databases, and Data Activator alerts. Supermetrics supports 170+ marketing data sources, all deliverable to the same Fabric workspace.
- All standard HubSpot reporting fields are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, Amount won, and more. You select the exact metrics and dimensions during setup. Data arrives in your lakehouse as Delta Lake tables, which means you get ACID transactions, time travel (query historical snapshots), and schema evolution out of the box. The data is immediately queryable from any Fabric experience and can power Power BI DirectLake dashboards that read the Delta tables in-place — no import or scheduled refresh required — delivering near-real-time reporting with no data movement.
- Your transfer schedule controls data freshness. Supermetrics supports hourly, daily, weekly, or monthly transfers to Fabric. Most teams run daily refreshes to have yesterday's complete HubSpot data ready each morning. Incremental loading writes only new and changed records, keeping transfer times fast and Fabric capacity usage low. Because the data lands as Delta Lake tables, Power BI reports using DirectLake mode reflect the latest data without a separate import refresh — the moment Supermetrics delivers new HubSpot records, your dashboards are up to date.
- Yes. Supermetrics pulls deal data including stage, amount, close rate, and pipeline. Historical snapshots let you track pipeline changes over time.
- Yes. Open rates, click rates, bounce rates, and form submissions are all available as structured files in Fabric.
Also Connect to Microsoft Fabric
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