Supermetrics for Claude

Connect Google Ad Manager to Claude — AI-Powered Analytics

Ad Manager

via Supermetrics

Claude

Query your Google Ad Manager data conversationally — analyze ad unit fill rates, line item delivery, programmatic yield, and direct deal performance without exporting endless DFP reports.

Connect Ad Manager to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Google Ad Manager to Claude?

Ask Claude questions about your Ad Manager data and get instant answers.

Analyze Ad Manager performance

Ask Claude to break down your Google Ad Manager data by any dimension — find what works, what doesn't, and where to optimize.

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Claude analyzes your ad unit performance, line item delivery pacing, and fill rates across direct and programmatic demand. It identifies which ad units consistently underdeliver and which demand channels yield the highest CPMs.

Spot trends and anomalies

Have Claude monitor your Ad Manager metrics over time to catch performance shifts before they impact your results.

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Claude tracks fill rate, viewability, and revenue trends over time, flagging sudden drops in impression volume or spikes in unfilled inventory that could indicate demand partner issues or trafficking errors.

Cross-platform comparison

Compare Google Ad Manager performance against other platforms in the same conversation to optimize your marketing mix.

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Compare your Ad Manager revenue and yield metrics against data from Google AdSense, header bidding partners, or direct sales in a single conversation to understand your full monetization picture.

Skip the dashboard

Get answers about your Ad Manager data in plain English instead of clicking through reports and exporting CSVs.

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Instead of building custom DFP reports and waiting for them to process, ask Claude any question about your Ad Manager data and get immediate answers in structured tables ready for stakeholder sharing.

How to Connect Google Ad Manager to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Google Ad Manager

Authorize Google Ad Manager when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Ad Manager data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Google Ad Manager

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me Ad server impressions and Ad server clicks by Order name for the last 30 days

Get a performance overview of your Google Ad Manager account.

What Claude returns

Claude returns a table with impression volume, clicks, and CTR for each order so you can see which advertisers and deals are delivering the most traffic.

Which Order name have the highest Ad server CPM? Rank the top 10

Identify your best-performing Ad Manager Order name.

What Claude returns

Claude ranks your orders by CPM and highlights which demand sources are paying the highest rates for your inventory.

Compare Ad server impressions and Ad server CTR month over month. Is performance improving?

Track your Ad Manager performance trends over time.

What Claude returns

Claude shows monthly trends for impressions and CTR, calling out whether engagement with your ad inventory is growing or declining.

Break down Ad server revenue by Creative size. Where are the biggest gaps?

Find optimization opportunities in your Google Ad Manager data.

What Claude returns

Claude lists revenue by creative size to reveal which ad formats generate the most revenue and which sizes may have untapped demand.

What are my total Ad server CTR and Ad server impressions this quarter compared to last quarter?

Quarter-over-quarter performance comparison for Ad Manager.

What Claude returns

Claude compares quarterly totals and calculates percentage changes in CTR and impression volume to show overall inventory health trends.

What Google Ad Manager Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Ad Manager reporting data — metrics and dimensions you already know from the Ad Manager interface.

Key Metrics

Ad server impressions
Ad server clicks
Ad server CTR
Ad server CPM
Ad server revenue
Total impressions
Total clicks
Total fill rate
Unfilled impressions
Viewable impressions
Viewability rate

Key Dimensions

Order name
Line item name
Line item type
Ad unit name
Creative name
Creative size
Advertiser name
Demand channel
Device name
Country

View all Google Ad Manager fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Google Ad Manager alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Google Ad Manager every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Google Ad Manager to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Google Ad Manager as a data source. You can start querying your Google Ad Manager data in natural language immediately — no code, no exports, no spreadsheets.

Is my Google Ad Manager data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Google Ad Manager credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Google Ad Manager data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Google Ad Manager performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Google Ad Manager metrics can I analyze in Claude?

You can access all standard Google Ad Manager reporting metrics through Supermetrics, including Ad server impressions, Ad server clicks, Ad server CTR, Ad server CPM, Ad server revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Google Ad Manager to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

What Google Ad Manager data can I analyze in Claude?

Supermetrics pulls all standard Google Ad Manager reporting metrics and dimensions through the API. This includes Ad server impressions, Ad server clicks, Ad server CTR, Ad server CPM, Ad server revenue, and more. You can break down data by Order name, Line item name, Line item type, and other dimensions available in Ad Manager.

How often is Google Ad Manager data refreshed in Claude?

Supermetrics queries your Google Ad Manager data in real-time when you ask Claude a question. There is no sync delay — you always get the latest data available through the Google Ad Manager API.