Supermetrics for Google Sheets
Connect Google Ad Manager to Google Sheets — Publisher Revenue Reports
Pull Google Ad Manager ad unit performance, fill rates, and revenue data into Google Sheets. Track line item delivery, viewability, and yield optimization with automated refreshes — no more exporting reports manually.
Why Connect Google Ad Manager to Google Sheets?
Get your Ad Manager data flowing into Google Sheets with automatic refreshes and zero manual work.
Fill rate monitoring
Pull fill rates by ad unit into Sheets. Use conditional formatting to highlight ad units with unfilled inventory that need additional demand sources.
Revenue by advertiser
Track CPM and total revenue by order and advertiser in a spreadsheet. Sort to identify your highest-value demand sources.
Viewability tracking
Pull viewability rates by ad unit and creative size into Sheets. Identify low-viewability placements that may hurt your programmatic yield.
How to Connect Google Ad Manager to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Ad Manager in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Ad Manager Revenue Report
Track revenue, fill rates, and CPM by order, ad unit, and demand channel.
What Google Ad Manager Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Ad Manager reporting data — metrics and dimensions you already know from the Ad Manager interface.
Key Metrics
- Ad server impressions
- Ad server clicks
- Ad server CTR
- Ad server CPM
- Ad server revenue
- Total impressions
- Total clicks
- Total fill rate
- Unfilled impressions
- Viewable impressions
- Viewability rate
Key Dimensions
- Order name
- Line item name
- Line item type
- Ad unit name
- Creative name
- Creative size
- Advertiser name
- Demand channel
- Device name
- Country
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Ad Manager alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Google Ad Manager. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Ad Manager reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Ad Manager to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Ad Manager as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Google Ad Manager data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Google Ad Manager — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Google Ad Manager data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Ad Manager data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Google Ad Manager metrics can I pull into Google Sheets?
You can access all standard Google Ad Manager reporting metrics through Supermetrics, including Ad server impressions, Ad server clicks, Ad server CTR, Ad server CPM, Ad server revenue, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Google Ad Manager in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Ad Manager data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
What Ad Manager data is available?
Supermetrics pulls all standard Google Ad Manager reporting metrics including impressions, clicks, CTR, CPM, revenue, fill rates, and viewability.
Does it support programmatic and direct?
Yes. You can analyze both direct-sold and programmatic demand through dimensions like demand channel, line item type, and order name.
Also Connect to Google Sheets
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