Supermetrics for Google Data Studio
Connect Google Ad Manager to Google Data Studio — Publisher Revenue Dashboards
Connect Google Ad Manager to Google Data Studio for live ad serving and revenue dashboards. Track fill rates, viewability, and ad revenue across all demand channels in interactive reports. Share publisher analytics with your ad operations team.
Why Connect Google Ad Manager to Google Data Studio?
Build live Ad Manager dashboards in Google Data Studio that update automatically and share with your team.
- Visualize ad impressions, fill rates, eCPM, and total revenue across ad units and line items. Monitor how direct-sold, programmatic, and backfill demand perform side by side.
- Build delivery dashboards showing line item progress against booked impressions. Spot under-delivering orders early and flag them before the advertiser notices.
- Join Ad Manager revenue data with GA4 pageview and session data to calculate revenue per session, RPM by content section, and the true monetization value of each traffic source.
How to Connect Google Ad Manager to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Ad Manager connector to begin setup.
- 2
Authorize Google Ad Manager
Sign in to your Google Ad Manager account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Ad Manager metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Ad Manager in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Publisher Revenue Overview
Track total ad revenue, eCPM, fill rate, and impressions across all ad units and demand channels. Includes trend lines and month-over-month comparisons.
Order Delivery Tracker
Monitor line item delivery progress against booked impressions. Flag under-delivering orders and track pacing by advertiser and campaign.
Reporting Scenarios for Google Ad Manager in Google Data Studio
Common reporting use cases that teams build with Ad Manager data in Google Data Studio.
Yield analysis
Ad Unit Yield Optimization Report
Rank ad units by eCPM and fill rate to identify high-value inventory and underperforming placements. Compare ad sizes, positions, and device types.
Revenue analysis
Demand Channel Revenue Waterfall
Visualize how total revenue breaks down across direct-sold, AdX, header bidding, and backfill demand sources. Track how changing your ad stack affects total yield.
What Google Ad Manager Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Ad Manager reporting data — metrics and dimensions you already know from the Ad Manager interface.
Key Metrics
- Ad server impressions
- Ad server clicks
- Ad server CTR
- Ad server CPM
- Ad server revenue
- Total impressions
- Total clicks
- Total fill rate
- Unfilled impressions
- Viewable impressions
- Viewability rate
Key Dimensions
- Order name
- Line item name
- Line item type
- Ad unit name
- Creative name
- Creative size
- Advertiser name
- Demand channel
- Device name
- Country
Resources & Guides
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Ad Manager alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Google Ad Manager. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Ad Manager data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Ad Manager as your data source. Authorize your Google Ad Manager account, pick the accounts or profiles you want to report on, and click Connect. Your Google Ad Manager fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Google Ad Manager credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Ad Manager through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Ad Manager data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Google Ad Manager reporting fields are available, including Ad server impressions, Ad server clicks, Ad server CTR, Ad server CPM, Ad server revenue, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Ad Manager numbers without any manual steps.
- Yes. Supermetrics pulls ad unit, line item, and demand channel dimensions alongside impressions, fill rate, and eCPM metrics. Build ad unit performance tables and trend charts to optimize your inventory yield.
- Absolutely. Use the line item type or demand channel dimension to filter or segment charts by direct, AdX, Ad Exchange, or house demand. Compare eCPM and fill rate across demand sources to optimize your ad stack.
Also Connect to Google Data Studio
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