Supermetrics for Google Data Studio
Connect Google AdSense to Google Data Studio — Publisher Revenue Dashboards
Connect Google AdSense to Google Data Studio for live publisher revenue dashboards. Track earnings, RPM, and ad unit performance in interactive reports. Analyze which pages, formats, and geographies generate the most ad revenue.
Why Connect Google AdSense to Google Data Studio?
Build live AdSense dashboards in Google Data Studio that update automatically and share with your team.
Earnings and RPM dashboards for publishers
Track estimated earnings, page RPM, and ad impression RPM in live dashboards. Monitor how your content monetization performs day by day without logging into AdSense.
Ad unit and format optimization
Compare performance across ad unit sizes, formats, and placements. Identify which ad units generate the highest RPM and CTR to optimize your layout.
Blend with site analytics for revenue per visitor
Join AdSense earnings with GA4 session data to calculate revenue per session, revenue per pageview, and the monetization value of each traffic source.
How to Connect Google AdSense to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google AdSense connector to begin setup.
- 2
Authorize Google AdSense
Sign in to your Google AdSense account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag AdSense metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google AdSense in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Publisher Earnings Dashboard
Track AdSense estimated earnings, RPM, CTR, and impressions with daily trend lines. Includes breakdowns by ad unit, format, and geography.
Ad Unit Optimization Report
Compare ad unit sizes and formats by RPM, CTR, and earnings contribution. Identify top-performing placements and underperforming units to optimize your ad layout.
Reporting Scenarios for Google AdSense in Google Data Studio
Common reporting use cases that teams build with AdSense data in Google Data Studio.
Revenue by Traffic Source
Blend AdSense earnings with GA4 traffic source data to calculate revenue per session by channel. See which traffic sources generate the most ad revenue per visitor.
Geographic Revenue Heatmap
Visualize AdSense earnings by country to identify which geographies generate the highest RPM. Optimize content strategy for high-value markets.
What Google AdSense Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full AdSense reporting data — metrics and dimensions you already know from the AdSense interface.
Key Metrics
- Estimated earnings
- Ad impressions
- Ad clicks
- Ad impressions CTR (%)
- Ad impressions RPM
- Page views
- Page views RPM
- CPC
- Ad requests
- Ad requests coverage
- Matched ad request RPM
Key Dimensions
- Domain name
- Unit name
- Unit size name
- Country name
- Platform type name
- Product name
- Channel name
- Bid type
- Format name
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google AdSense alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Google AdSense. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google AdSense data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google AdSense to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google AdSense as your data source. Authorize your Google AdSense account, pick the accounts or profiles you want to report on, and click Connect. Your Google AdSense fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my Google AdSense data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all Google AdSense credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google AdSense through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine Google AdSense with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google AdSense data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What Google AdSense metrics and dimensions are available in Google Data Studio?
All standard Google AdSense reporting fields are available, including Estimated earnings, Ad impressions, Ad clicks, Ad impressions CTR (%), Ad impressions RPM, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use Google AdSense data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google AdSense numbers without any manual steps.
Can I see per-page earnings from AdSense in Google Data Studio?
Yes. Domain and channel dimensions let you segment earnings by site section or content category. Combine with GA4 page-level data via data blending to approximate per-page revenue and identify your highest-earning content.
Can I track AdSense coverage and fill rate in Google Data Studio?
Absolutely. Ad request coverage metrics are available. Build charts showing what percentage of your ad requests are being filled and how coverage affects total earnings.
Also Connect to Google Data Studio
Ready to Connect Google AdSense to Google Data Studio?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.