Supermetrics for Microsoft Fabric
Connect Amazon Seller Central to Microsoft Fabric — Unified Microsoft Analytics
Export your Amazon Seller Central data to Fabric as structured files. Archive sales, Buy Box performance, and inventory health data.
Why Connect Amazon Seller Central to Microsoft Fabric?
Store your raw Amazon Seller data in Microsoft Fabric for custom pipelines and full data ownership.
- Store Buy Box percentages, refund rates, and account health metrics in Fabric for long-term tracking.
- Combine Seller Central with Amazon Ads and Shopify data in Fabric for unified e-commerce analytics.
- Query marketplace data in Fabric to track product performance without Seller Central dashboards.
How to Connect Amazon Seller Central to Microsoft Fabric
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Amazon Seller Central as your source and Microsoft Fabric as your destination.
- 2
Connect your Fabric workspace
Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, and select the metrics and dimensions you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Amazon Seller Central data begins flowing into your Fabric lakehouse as Delta tables.
Amazon Seller Central Data Format in Microsoft Fabric
Supermetrics delivers your Amazon Seller data in clean, structured files ready for downstream processing.
Delta Lake format — ACID transactions, time travel, and schema enforcement. Native to Fabric lakehouses.
Comma-separated values — for compatibility with tools that do not support Delta or Parquet.
What to Build with Amazon Seller Central Data in Microsoft Fabric
Once your Amazon Seller data lands in Microsoft Fabric, here's what becomes possible.
Marketplace + ads analysis
Join Seller Central sales with Amazon Ads spend in Fabric to calculate true TACoS by product.
Inventory health monitoring
Query Buy Box and refund data via Fabric SQL endpoint to identify products needing attention.
What Amazon Seller Central Data Can You Pull into Microsoft Fabric?
Supermetrics gives Microsoft Fabric access to your full Amazon Seller reporting data — metrics and dimensions you already know from the Amazon Seller interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
Resources & Guides
7 Supermetrics use cases for ecommerce
Why Supermetrics for Microsoft Fabric?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Microsoft Fabric — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Amazon Seller Central data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Amazon Seller Central data as you need without worrying about cost spikes.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Amazon Seller Central as the source and Microsoft Fabric (OneLake) as the destination. Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics writes data directly to OneLake as Delta Lake tables — no Data Factory pipelines to build. Once the data lands, it's instantly available through the lakehouse SQL endpoint for T-SQL queries and through the Spark endpoint for notebook-based analysis, giving every team their preferred access method from day one.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted end-to-end. Once in Fabric, your data inherits Microsoft's full enterprise security stack: Entra ID authentication, workspace-level and item-level permissions, row-level security that flows all the way through to Power BI DirectLake reports, sensitivity labels from Microsoft Purview for data classification, and OneLake data access roles for fine-grained folder-level control within lakehouses. Supermetrics never stores your marketing data after delivery.
- Yes — that is one of Fabric's core strengths. Once your Amazon Seller Central data lands in a lakehouse as Delta Lake tables, you can join it with data from any other source using two complementary access paths: T-SQL via the lakehouse SQL endpoint (familiar to any SQL analyst) or Apache Spark notebooks for complex transformations and data science workflows. Because every Fabric lakehouse stores data in OneLake's open Delta Lake format, there is no data duplication — the same physical data is accessible across the SQL endpoint, Spark, Power BI DirectLake mode, KQL databases, and Data Activator alerts. Supermetrics supports 170+ marketing data sources, all deliverable to the same Fabric workspace.
- All standard Amazon Seller Central reporting fields are available, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, Page views - total, and more. You select the exact metrics and dimensions during setup. Data arrives in your lakehouse as Delta Lake tables, which means you get ACID transactions, time travel (query historical snapshots), and schema evolution out of the box. The data is immediately queryable from any Fabric experience and can power Power BI DirectLake dashboards that read the Delta tables in-place — no import or scheduled refresh required — delivering near-real-time reporting with no data movement.
- Your transfer schedule controls data freshness. Supermetrics supports hourly, daily, weekly, or monthly transfers to Fabric. Most teams run daily refreshes to have yesterday's complete Amazon Seller Central data ready each morning. Incremental loading writes only new and changed records, keeping transfer times fast and Fabric capacity usage low. Because the data lands as Delta Lake tables, Power BI reports using DirectLake mode reflect the latest data without a separate import refresh — the moment Supermetrics delivers new Amazon Seller Central records, your dashboards are up to date.
- Yes. Featured offer (Buy Box) percentage is available at the product level in the export.
- Yes. Units refunded, refund rate, and A-to-z claims are included for tracking account health.
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