Supermetrics for Power BI
Connect Amazon Ads to Power BI — Amazon Advertising Dashboards
Unify Sponsored Products, Sponsored Brands, and Sponsored Display data in Power BI for holistic Amazon advertising analysis. DAX measures calculate ACoS at ASIN level, TACoS trends, and new-to-brand customer acquisition costs. Join with Seller Central data for advertising efficiency against total sales.
Why Connect Amazon Ads to Power BI?
Build live Amazon Ads dashboards in Power BI that update automatically and share with your team.
ACoS and TACoS tracking by ASIN
Calculate ACoS at campaign, ad group, and ASIN level using DAX. Join with Seller Central total sales to compute TACoS — the ratio of ad spend to total revenue that reveals true advertising dependency.
Search term harvesting analysis
Analyze search term reports in Power BI to identify high-converting terms for exact match campaigns. Matrix tables highlight terms with strong conversion rates still running in broad or auto campaigns.
New-to-brand customer acquisition
Track Sponsored Brands new-to-brand metrics. DAX measures calculate new customer acquisition cost separately from repeat customer ROAS to inform upper-funnel vs. retargeting budget allocation.
How to Connect Amazon Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Amazon Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Amazon ACoS & TACoS Tracker
ACoS trending by campaign type (SP/SB/SD) with TACoS overlay showing advertising dependency. ASIN-level drill-through reveals product-specific ad efficiency and sales velocity.
Search Term & Keyword Optimizer
Top-performing search terms ranked by conversion rate with match type breakdown. Conditional formatting flags high-spend, low-conversion terms for negative keyword addition.
Reporting Scenarios for Amazon Ads in Power BI
Common reporting use cases that teams build with Amazon Ads data in Power BI.
ACoS vs. Sales Volume Scatter by ASIN
Scatter chart plotting ACoS against units sold per ASIN, with bubble size representing ad spend. Products in the low-ACoS, high-volume quadrant are your advertising sweet spots.
Campaign Type Revenue Waterfall
Waterfall chart showing how Sponsored Products, Brands, and Display each contribute to total attributed revenue, with organic sales as the baseline.
What Amazon Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Sales
- ACoS
- ROAS
- CPC
- CTR
- Orders
- Units sold
- Conversion rate
- TACoS
- New-to-brand orders
- New-to-brand sales
- DPV (detail page views)
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- ASIN
- Product title
- Ad format (SP/SB/SD)
- Targeting type
- Placement
- Portfolio name
- Bidding strategy
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Amazon Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Amazon Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Amazon Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Amazon Ads to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Amazon Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Amazon Ads in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Amazon Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Amazon Ads data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Amazon Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Amazon Ads metrics and dimensions can I access in Power BI?
All standard Amazon Ads reporting fields are available, including Impressions, Clicks, Spend, Sales, ACoS, and more. You get the same data as the Amazon Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Amazon Ads data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I calculate TACoS from Amazon Ads data in Power BI?
Pull Amazon Ads spend and Seller Central total sales data via Supermetrics. Create a DAX measure: TACoS = DIVIDE(SUM(AdSpend), SUM(TotalSales)). Trend this weekly to see whether organic sales are growing relative to ad spend.
Can I combine Sponsored Products, Brands, and Display in one Power BI report?
Yes. Supermetrics pulls data from all Amazon Ads campaign types. Use the ad format dimension (SP/SB/SD) to filter or compare them. Build cross-format performance tables and allocate budget based on which format delivers the best ACoS.
Also Connect to Power BI
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