Supermetrics Blog

“Marketing is one big experiment. Some experiments just have a longer shelf life than others.” That’s the first thing Andy Culligan, CMO of Leadfeeder, said to me when I asked him about experimentation in marketing. And to help you understand how to run those experiments, I interviewed Andy and three other seasoned marketing leaders.  After ...

If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance, and for understanding how changes in the real world have impacted our marketing. One thing ...

Great news: you can now pull your Shopify data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! Why is this connector such a big deal? Because it helps ecommerce merchants and marketers quickly understand what’s going on with the business. As you’ve probably noticed, ecommerce data is scattered across multiple siloed platforms. ...

Whether you’re working on SEO or paid search, you’d probably agree that keyword research is a hairy beast. It’s slow, manual, and well… boring. But what if we told you that you can automate the process and get a list of hundreds of relevant keywords and your current ranking data flowing directly into your Google Sheet in under 5 minutes? ...

TL;DR: If you want to hit the ground running with a free Twitter Ads reporting template, steal ours with pride. But if you want some tips and tricks for better paid social reporting, keep reading. ...

If you use Facebook Ads, you’re probably interested in answering this question: How can I effectively generate more leads using Facebook Ads? Well, we’re going to cover the end-to-end playbook in this post based on the insights and findings from Jeff Sauer, a Facebook Ads expert and founder of Data Driven. We’ll break this post ...

Finance, sales, and product all appear to have access to all the data they need with technology stacks that can churn out answers to their questions in seconds. From their fully cloud-based set ups to beautiful dashboards in their BI tool of choice, it seems marketing is left trying to manually patch data together using ...

The promotions tab in Gmail is a gift for email users — it’s the perfect junkyard for irrelevant ads, discount emails, and offers.  From a marketer’s perspective, though, think of all the wasted dollars it represents. Almost all mass emails blasted without segmentation and personalization meet a similar fate: deleted, archived, or caught in the ...

When I was working as a web analyst back in 2009, I was pretty frustrated with all the copy-pasting and importing CSVs I had to do to get data from Google Analytics to Excel. Luckily, around that time, the Google Analytics API launched and Google announced a contest on an online forum. ...

As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s Google, Amazon Web Services, or Microsoft Azure. That’s why we built a Snowflake connector for ...