Supermetrics Blog

LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using LinkedIn, you’re missing out on the chance to reach your target audience and grow your ...

Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads. Most ad platforms are pretty good at optimizing your campaigns based on user behavior. So ...

We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.  In our time as growth-minded technical SEO consultants, ...

If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. Keep on reading to find ...

The cat is finally out of the bag! We’re happy to announce that CallRail has officially joined the Supermetrics connector squad. ?? Now you can easily move your CallRail data to Google Sheets, Google Data Studio, Excel, data visualization tools, and data warehouses with Supermetrics. Let’s take a look at some reports you can build ...

You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI.  Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data from Google Sheets directly to Power BI?  To top it off, you’ll get refreshed data ...

When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no way Google can pack as much functionality into a web browser as Microsoft does into ...

Earlier this year, we introduced Supermetrics for Azure Storage, a fully managed data pipeline that allows you to move your marketing and sales data into Microsoft’s data lake solution with a few clicks. Ever since then, many of our customers have been asking if they could move data directly into Azure Synapse Analytics, Microsoft’s newly ...

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting. Facebook Ads templates First, let’s look at reports that only include Facebook ...

TL;DR If you’d like to kick-start your Instagram competitor analysis right away, feel free to swipe our Instagram industry insights template. For more tips on analyzing your competition, keep reading. Have you ever looked at your competitors’ Instagram accounts and wondered how they get all that engagement? What’s their secret? There’s only one way to ...