SEO report templates you can swipe today

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy.

Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how to structure your report, how to visualize the data, and how to communicate your findings to your stakeholders.

Instead of staring at a blank page and/or banging your head against the wall in exasperation, why not start building your report on top of a ready-made template? 

In this post, I’ll walk you through nine tried and true SEO reporting and analytics templates we love here at Supermetrics. Feel free to jump straight to the template that interests you the most:

• Website analytics
• Automated keyword research
• Brand vs. non-brand search results
• Domain and page authority
• Local SEO

And remember, once you’ve copied a template, you can always edit the structure, metrics, and visualizations to match your needs.

Ready? Let’s get down to business.

Website analytics template (with data from Google Analytics)

One of the best ways to start understanding the relative success of your SEO efforts is to compare organic website traffic to website traffic from other sources.

This basic website analytics dashboard in Google Data Studio allows you to choose whether you’d like to analyze all traffic, organic traffic only, or any combination of other traffic sources at once.

The table in the middle of the dashboard goes beyond surface-level metrics like traffic by also allowing you to compare conversions and revenue by traffic source. 

Get the Google Analytics 4 reporting template >>

Automated keyword research template (with data from Semrush and Google Search Console)

Speaking of keywords… Taking the previous template one step further, you can also automate your keyword research process and get it done in five minutes. The best part? All you need is a single Google Sheets template and access to Supermetrics, Semrush API, and Google Search Console.

TL;DR: Simply copy the template and insert your core search terms to a dedicated tab in the spreadsheet (in the example above “analytics” is a core search term). The template will then automatically pull dozens of related keyword ideas per core search term and show whether you’re already ranking for those long-tail keywords.

Learn how to automate your keyword research with this Google Sheets template >>

Brand vs. non-brand search results report (with data from Google Search Console)

The one thing that Google Search Console doesn’t really help you with is separating brand-related keywords from non-brand keywords. And that’s where Supermetrics comes in handy.

With this Google Data Studio template, you can quickly compare the performance of your brand keywords and non-brand keywords.

Take a copy of the Google Data Studio dashboard template >>

Psst! For more creative ideas on how to use data from Google Search Console, check out this article.

Domain authority report template (with data from Moz)

If you’re using Moz and would like to stay on top of your domain metrics, including page authority and domain authority, you can use this Google Data Studio template as a starting point.

The template also allows you to keep tabs on your main SEO competitors’ domain authority.

Copy the Moz domain authority template here >>

Local SEO report template (with data from Google My Business)

If you’re running a brick-and-mortar business, Google My Business should be your best friend.

This template allows you to keep track of the most important metrics of all your locations and/or compare different locations’ search performance with one another.

Copy this Google My Business template here >>

Got cool SEO reporting templates in your back pocket?

While I hope you found at least three templates to swipe from this post, the truth is that there can never be enough reporting inspiration.

Happy data crunching!