Instagram Public Data reporting template for Power BI

Use this template to gain insights into Instagram's public data — hashtags and public posts on Instagram. It'll help you understand the sentiment around your brand or identify trends and competition.

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Data sources:Instagram Public Data
Use cases:
Social media

Faster time to insights

Enhance engagement analysis

Overview to hashtags

How to use the template

To get started, make sure that you’ve got access to a Facebook account linked to an Instagram account (either a Business or Creator profile) with Manage Page access. Also make sure and that you’re logged in to Power BI. Note that connecting the template to Instagram will start a 14-day free trial of Supermetrics for Power BI.

  1. Log in to Supermetrics Hub.
  2. On the Power BI page in Supermetrics Hub, click "Create new query", pick Instagram Public Data as the data source, and log in. You have now connected Supermetrics to Power BI.
  3. Next, you have to download the template. Click ‘Get the template’ below. The download will start automatically.
  4. Open the template in Power BI. Click 'Refresh' in Home Tab.
  5. If prompted, sign in to the same account you used in Supermetrics Hub. After this, the template will fetch all your data in the report, ready for you to derive insights.
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Questions you can answer with this template

Page performance

  • What are your competitors up to, and how are they performing?
  • How fast is your/your competitor's page growing?
  • Who are the influencers your competitor co-operates with?

Content performance

  • Which are your top-performing posts?
  • Which content type should you focus on in your strategy?
  • Which media does your audience engage the most with?
  • How many posts did you share in the past month?
  • Which hashtags are trendy during this month?
  • What is your best-performing month?


  • How's the performance based on the hashtags?
  • How many posts and likes of a matching hashtag?

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