Ecommerce data without the chaos

Get the data you need to grow your ecommerce business. Automatically. Hassle-free.

15%+ of global online ad spend is reported through Supermetrics

Supermetrics for ecommerce


See the bigger picture

You can’t complete a puzzle without all the pieces. Centralize all your ecommerce data to gain a better understanding of your business performance.


Stop allocating budget blindly

Supermetrics helps you keep track of what’s working and what isn’t so that you can optimize your marketing spend on the fly and improve your revenue over time.


Use time on what matters

After building your reports, you can set up automatic data refreshes to keep your numbers up-to-date. This gives you more time to optimize campaigns and try out new marketing initiatives.

Which destination is right for you?

At Supermetrics, we see ecommerce businesses use a combination of centralized storage and spreadsheets plus dashboards to manage data and extract insights. You can easily centralize, store, and analyze your data with our solution for data warehouses, such as BigQuery. And for ad-hoc analysis and daily reporting, you can try our solution for Google Sheets and Looker Studio.

Looker Studio

Looker Studio

Learn more
Google Sheets

Google Sheets



Trusted by 17,000+ companies

Happy Socks

Here’s how ecommerce businesses use Supermetrics to grow with data

Understand the full customer buying journey

The customer buying journey isn’t always linear. A customer may come to your website, check out some products, and purchase several days later. Combining data from paid channels, Google Analytics, and Shopify helps you understand the full customer journey.


Create one source of truth

Supermetrics integrates your data from 100+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.

Source of truth diagram
The data platform we set up together with S360 & Supermetrics helped us build a strong foundation for success. We were able to gain a full view of our marketing performance. This really helps us focus our advertising going forward.
Julius Schmidt Profile Picture

Julius Schmidt

Director of Marketing & Insights

Flying Tiger

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