The smarter way to connect Google Ads data into BigQuery



Stop wasting hours on CSV exports or writing custom scripts. With Supermetrics, you can automatically move your Google Ads data into BigQuery and build scalable, analysis-ready datasets — in minutes not hours.



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✓ Automate reporting

✓ Centralize data

✓ Scale analysis

Trusted by 200,000+ companies in 120 countries

Get Google Ads data to into Looker Studio in 4 simple steps

  • Step 1 - Connect to a data source (e.g. Google Ads)
  • Step 2 - Connect to BigQuery
  • Step 3 - Create a transfer
  • Step 4 - Automate your report

Automate your Google Ads to BigQuery

Join 200,000+ marketers who’ve already saved hours every week with Supermetrics.

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What data can you send from Google Ads data to BigQuery

With the Supermetrics connector, you can export all the key Google Ads fields into BigQuery, including:

  • Campaign performance: Spend, impressions, clicks, CTR, CPC, CPM, conversions
  • Keyword insights: Search queries, match types, quality scores, impression share
  • Audience data: Age, gender, location, device, network, and custom segments
  • Conversion tracking: Purchases, form fills, calls, app installs, custom goals
  • Creative details: Headlines, descriptions, final URLs, ad strength, engagement

Plus, with historical data loads, you can backfill years of Google Ads data into BigQuery, perfect for dashboards with full purchase funnel and year-over-year trend analysis.

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Templates to help you get started in as quick as 5 minutes

Why build from scratch? Our ready-to-use templates give you instant insights into your performance, saving hours of dashboard creation.

Ad report template for Looker Studio

Track your paid advertising campaigns with our comprehensive template. Connect it to your data storage—either BigQuery or Supermetrics Storage—to pull in data from your paid media sources, providing a central access point to analyze key metrics like cost, clicks, and conversions in Looker Studio.

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Google Ads reporting template for Looker Studio

Level up your Google Ads strategy with data-driven insights using this Google Ads performance overview template for Looker Studio. See instructions below and start using the template!

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See all Google Ads reporting templates


Easily track your Google Ads performance with reporting templates powered by Supermetrics connectors. Monitor traffic, engagement, and audience insights - all in one place.

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The fastest, most reliable way to move your marketing data


Fastest refreshes

Hourly updates so you catch issues instantly.

No data sampling

Get 100% of your data with no limits or missing fields.

Secure & compliant

SOC 2 Type II, SSO and regional hosting keep every record secure.

Custom fit

Composable building blocks fit any organization and scale with growth.

Expert support

24/5 support across time zones when you need it.

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“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

Faster insights, less manual work


Transform the way you report on Google Ads with real-time BigQuery dashboards powered by Supermetrics.


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