Supermetrics for Google Data Studio
Connect YouTube to Google Data Studio — Video Analytics Dashboards
Connect YouTube to Google Data Studio for live video analytics dashboards. Track views, watch time, subscriber growth, and revenue in interactive reports. Share channel performance with stakeholders and blend YouTube data with ad platform metrics.
Why Connect YouTube to Google Data Studio?
Build live YouTube dashboards in Google Data Studio that update automatically and share with your team.
- Build live dashboards tracking views, watch time, and subscriber growth that update automatically with the latest YouTube data.
- Compare videos by watch time, average percentage viewed, and engagement to identify what content resonates with your audience.
- Share polished YouTube performance reports with clients, brand partners, or leadership through interactive dashboards or scheduled PDFs.
How to Connect YouTube to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the YouTube connector to begin setup.
- 2
Authorize YouTube
Sign in to your YouTube account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag YouTube metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for YouTube in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
YouTube Channel Performance Dashboard
Track views, watch time, subscribers, and revenue with video-level performance tables and traffic source breakdowns.
YouTube Content Analysis Report
Compare videos by average view duration, completion rate, and engagement to identify top-performing content themes.
Reporting Scenarios for YouTube in Google Data Studio
Common reporting use cases that teams build with YouTube data in Google Data Studio.
Source analysis
Traffic Source Analysis
Break down views and watch time by traffic source to understand whether YouTube search, suggested, or external links drive the most engagement.
Growth analysis
Subscriber Growth Tracker
Chart subscriber gains and losses over time alongside video publishing cadence to see which content drives channel growth.
What YouTube Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full YouTube reporting data — metrics and dimensions you already know from the YouTube interface.
Key Metrics
- Views
- Watch time (minutes)
- Subscribers gained
- Subscribers lost
- Likes
- Comments
- Shares
- Average view duration
- Average percentage viewed
- Estimated revenue
- Playback-based CPM
- Card clicks
- Estimated ad revenue
Key Dimensions
- Video title
- Video ID
- Published date
- Traffic source
- Device type
- Country
- Content type
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Social media report templates
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect YouTube alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine YouTube with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your YouTube data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Historical Depth
Access your full YouTube history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose YouTube as your data source. Authorize your YouTube account, pick the accounts or profiles you want to report on, and click Connect. Your YouTube fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all YouTube credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from YouTube through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend YouTube data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard YouTube reporting fields are available, including Views, Watch time (minutes), Subscribers gained, Subscribers lost, Likes, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest YouTube numbers without any manual steps.
- Yes. Estimated revenue, playback-based CPM, and monetized playbacks are available for monetized channels. Build revenue dashboards alongside view and engagement metrics.
- Absolutely. Place YouTube, Instagram, TikTok, and Facebook data in a single Google Data Studio dashboard to compare engagement, reach, and content performance across platforms.
Also Connect to Google Data Studio
Ready to Connect YouTube to Google Data Studio?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.