Supermetrics for Claude

Connect YouTube to Claude in One Click

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YouTube
via Supermetrics
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Claude

Analyze your YouTube channel and video performance with AI. Query watch time, subscriber growth, audience retention, and video engagement using natural language — no more digging through YouTube Studio.

Connect YouTube to Claude
✓ No setup required ✓ Free trial on first use ✓ No credit card needed
YouTube performance report in Claude

Why Connect YouTube to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your YouTube data and get instant answers.

Video performance ranking

Ask Claude to rank your videos by views, watch time, or engagement to understand what content performs best.

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Claude sorts your entire video library by any combination of metrics — views, watch time hours, likes, comments, shares, or subscriber conversions. It identifies patterns in your top performers: which topics, video lengths, thumbnail styles, and publishing cadences correlate with success. Ask "What do my top 20 videos by watch time have in common?" or "Which videos outperformed their first-week average over time?" to find evergreen content.

Audience retention analysis

Understand where viewers drop off in your videos and which content keeps people watching to improve future video strategy.

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Claude analyzes average view duration and percentage viewed across your catalog to identify retention patterns. It compares videos with high retention against those with steep drop-offs and identifies which intros, hooks, and content structures keep viewers watching. Ask "Which videos have above 50% average percentage viewed?" or "Do my longer videos have worse retention than shorter ones?"

Traffic source insights

Analyze where your viewers come from — search, suggested videos, external sites, or browse — to optimize your distribution strategy.

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Claude breaks down your views and watch time by traffic source to show whether your growth comes from YouTube Search, Suggested Videos, Browse Features, External, or Direct. It identifies which traffic sources deliver the highest-quality viewers (longer watch time, more subscriptions). Ask "Which traffic source brings viewers who watch the longest?" or "Is YouTube Search or Suggested driving more of my growth?"

Subscriber growth analysis

Track subscriber trends, identify which videos drive the most subscriptions, and understand what makes people unsubscribe.

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Claude tracks your net subscriber growth over time and correlates spikes with specific videos. It calculates subscribers gained vs lost per video and identifies the content that converts viewers into subscribers most effectively. Ask "Which videos have the best subscriber conversion rate relative to views?" or "Am I gaining subscribers faster this quarter than last?"

Shorts vs long-form strategy

Compare YouTube Shorts against long-form content to understand the role each format plays in your channel growth.

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Claude separates Shorts and long-form video performance to help you evaluate your content format mix. It compares views, watch time, subscriber conversion, and audience overlap between formats. Ask "Are my Shorts bringing in new audiences that watch my long-form content?" or "What percentage of my total watch time comes from Shorts vs long-form?" to make strategic format decisions.

Revenue optimization

Analyze ad revenue, RPM, and CPM trends across your videos to maximize monetization from your content.

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Claude tracks your estimated revenue, RPM (revenue per mille), and CPM across videos, topics, and audience demographics. It identifies which content types earn the highest ad rates and whether your RPM is trending up or down. Ask "Which video topics generate the highest RPM?" or "Is my revenue per 1,000 views improving over time?" to optimize your content for both audience and revenue.

How to Connect YouTube to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying
  1. 1

    Open Supermetrics in Claude

    Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.

  2. 2

    Authorize YouTube

    In Supermetrics, authorize your YouTube account. Your credentials are encrypted and never stored by Claude.

  3. 3

    Start Asking Questions

    Ask Claude anything about your YouTube data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for YouTube

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Which 10 videos have the highest average view duration? What do they have in common?

Find the content patterns that keep viewers engaged longest.

What Claude returns
Claude returns a ranked table of your best-retention videos with average view duration, percentage viewed, total views, and watch time. It analyzes common factors across the top performers — topic, length, publishing date, traffic source — and suggests a content formula based on the patterns.

Show me my subscriber growth trend. Which videos drove the most new subscribers?

Understand what content converts viewers into subscribers.

What Claude returns
A daily subscriber growth chart with annotations on the videos that drove the biggest spikes. Claude ranks videos by subscribers gained per 1,000 views to identify the most efficient subscriber-converting content, regardless of total view count.

What are my top traffic sources by watch time? Is YouTube Search or Suggested driving more views?

Optimize your content for the discovery channels that matter most.

What Claude returns
A traffic source breakdown showing views, watch time, average view duration, and subscriber conversion by source. Claude identifies your primary growth engine and recommends whether to optimize for search (SEO-driven) or suggested (engagement-driven) based on your channel's data.

Compare Shorts vs long-form videos on views, watch time, and subscriber conversion

Evaluate your content format strategy with data.

What Claude returns
A side-by-side format comparison showing total views, watch time hours, average view duration, and subscribers gained per video. Claude calculates the ROI of each format based on production effort vs results and recommends the optimal content mix.

Which videos have the highest impression CTR but low average view duration?

Find videos with great thumbnails but content that needs improvement.

What Claude returns
Claude identifies videos with a disconnect between click-through rate and retention — great thumbnails that promise something the content doesn't deliver. It shows impression CTR, average view duration, and audience retention percentage, and suggests whether the fix is in the content or the thumbnail expectation.

How Teams Use YouTube in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

🎬
Content Creators Optimize video strategy, understand audience behavior, and grow your channel with data-driven content decisions.

What video length sweet spot gives me the best retention rate? Group my videos by duration and show average percentage viewed.

Find the optimal video length for your audience based on actual retention data.

Which of my video topics get the most subscribers per 1,000 views? This tells me what content grows my channel.

Identify the content themes that convert viewers into subscribers most efficiently.

Compare my publishing schedule: do videos published on weekdays vs weekends get more views in the first 48 hours?

Optimize your publishing calendar based on early-performance data.

📊
Video Marketing Managers Measure YouTube marketing ROI, track brand channel performance, and optimize video distribution strategy.

Create a monthly YouTube performance report: total views, watch time, subscriber growth, top videos, and traffic source breakdown.

Stakeholder-ready YouTube performance reports generated in seconds.

How does our YouTube channel performance compare to our TikTok and Instagram Reels? Where are we getting the best engagement per video?

Cross-platform video performance comparison for resource allocation.

Which videos drive the most website traffic (external clicks)? Are our CTAs working?

Measure how effectively your YouTube content drives traffic to your website or product.

📈
Channel Growth Strategists Analyze growth levers, identify algorithmic patterns, and develop strategies to accelerate channel growth.

What percentage of my views come from YouTube suggesting my content vs search? Which growth lever should I focus on?

Understand your algorithmic leverage and optimize your growth strategy accordingly.

Which videos have the best impression CTR? What thumbnail and title patterns drive clicks?

Optimize your packaging (thumbnails and titles) based on click-through rate data.

Show me videos where watch time increased after week 1. Which content has evergreen appeal?

Identify content that gains momentum over time — your channel's long-term growth foundation.

What YouTube Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full YouTube reporting data — metrics and dimensions you already know from the YouTube interface.

Key Metrics

  • Views
  • Watch time (minutes)
  • Subscribers gained
  • Subscribers lost
  • Likes
  • Comments
  • Shares
  • Average view duration
  • Average percentage viewed
  • Estimated revenue
  • Playback-based CPM
  • Card clicks
  • Annotation impressions

Key Dimensions

  • Video title
  • Video ID
  • Published date
  • Traffic source
  • Device type
  • Country
  • Content type

View all YouTube fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect YouTube alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from YouTube every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect YouTube to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize YouTube as a data source. You can start querying your YouTube data in natural language immediately — no code, no exports, no spreadsheets.

Is my YouTube data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your YouTube credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine YouTube data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare YouTube performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What YouTube metrics can I analyze in Claude?

You can access all standard YouTube reporting metrics through Supermetrics, including Views, Watch time (minutes), Subscribers gained, Subscribers lost, Likes, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect YouTube to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the connector include YouTube Shorts data?

Yes. YouTube Shorts data is included in the YouTube connector through Supermetrics. You can filter by content type to compare Shorts performance against regular uploads.

Can I analyze YouTube ad revenue in Claude?

Yes. If your channel is monetized, estimated revenue, RPM, and CPM data are available through the connector. You can analyze revenue by video, date range, and audience segment.

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