Supermetrics for Microsoft Copilot
Connect TikTok Ads to Microsoft Copilot — Short-Form Video Ad Analytics in Teams
Pull TikTok Ads performance into Microsoft Teams so your team can discuss video creative results, audience engagement, and spend efficiency without switching to TikTok Ads Manager. Share insights right in your team channels.
Why Connect TikTok Ads to Microsoft Copilot?
Analyze your TikTok Ads data in Microsoft Copilot with natural language — just ask what you want to know.
Video engagement metrics in Teams
Ask Copilot about video view rates, average watch time, and 6-second view completions — all inside your Microsoft Teams workspace.
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Video engagement metrics in Teams
Ask Copilot about video view rates, average watch time, and 6-second view completions — all inside your Microsoft Teams workspace.
Creative performance across ad formats
Compare Spark Ads vs standard in-feed ads, TopView vs regular placements — ask Copilot which formats deliver the best ROI for your objectives.
Learn more
Creative performance across ad formats
Compare Spark Ads vs standard in-feed ads, TopView vs regular placements — ask Copilot which formats deliver the best ROI for your objectives.
Share TikTok results with your Microsoft 365 team
Compare TikTok Ads against Instagram Reels, YouTube Shorts, or Snapchat Ads in a single Teams conversation.
Learn more
Share TikTok results with your Microsoft 365 team
Compare TikTok Ads against Instagram Reels, YouTube Shorts, or Snapchat Ads in a single Teams conversation.
How to Connect TikTok Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for TikTok Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Which TikTok ad creatives have the highest 6-second view rate? Show top 10 by watch time.
Find which video hooks and formats keep viewers watching.
Compare our TikTok CPA to Facebook and Instagram Reels CPA this month.
Evaluate short-form video channel efficiency in one Teams message.
Show me conversion rate by age group and gender for our top campaigns.
Identify the demographic segments that convert best on TikTok.
What is our daily spend pacing on TikTok this month? Are we on track for our budget target?
Track TikTok budget utilization without opening a separate dashboard.
What TikTok Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full TikTok Ads reporting data — metrics and dimensions you already know from the TikTok Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Cost per result
- Video views
- Result rate
- 2-second video views
- 6-second video views
- Average watch time
- Profile visits
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Placement
- Gender
- Country
- Operating system
- Ad format
- Objective type
- Optimization goal
- Creative type
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect TikTok Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query TikTok Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from TikTok Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect TikTok Ads to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize TikTok Ads as a data source. You can then query your TikTok Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my TikTok Ads data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your TikTok Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine TikTok Ads data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare TikTok Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What TikTok Ads metrics can I analyze in Copilot?
You can access all standard TikTok Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect TikTok Ads to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Can Copilot analyze TikTok video engagement metrics?
Yes. Supermetrics pulls TikTok-specific video metrics including 2-second views, 6-second views, average watch time, video view rate, and profile visits. Ask Copilot to break down video engagement by creative, audience, or placement.
Does it support Spark Ads data?
Yes. The TikTok Ads connector includes all ad format types including Spark Ads, in-feed ads, and TopView. You can compare performance across formats in Copilot.
Also Connect to Microsoft Copilot
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