Supermetrics for Microsoft Copilot
Connect TikTok Ads to Microsoft Copilot — Short-Form Video Ad Analytics in Teams
Pull TikTok Ads performance into Microsoft Teams so your team can discuss video creative results, audience engagement, and spend efficiency without switching to TikTok Ads Manager. Share insights right in your team channels.
Why Connect TikTok Ads to Microsoft Copilot?
Analyze your TikTok Ads data in Microsoft Copilot with natural language — just ask what you want to know.
- TikTok is a video-first platform, and performance lives in view-through metrics that traditional dashboards handle poorly. Ask Copilot to compare 2-second vs 6-second view rates across creatives, identify which hooks retain viewers, and flag videos with high impressions but low watch time.
- Copilot breaks down performance by ad format and creative type so you can see whether Spark Ads outperform standard creatives, and whether the premium for TopView placements is justified by conversion lift.
- Your team uses Microsoft 365 — your ads run on TikTok. Copilot bridges the gap so you can discuss TikTok performance alongside other short-form video channels without anyone needing TikTok Ads Manager access.
How to Connect TikTok Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for TikTok Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What TikTok Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full TikTok Ads reporting data — metrics and dimensions you already know from the TikTok Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Cost per result
- Video views
- Result rate
- 2-second video views
- 6-second video views
- Average watch time
- Profile visits
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Placement
- Gender
- Country
- Operating system
- Ad format
- Objective type
- Optimization goal
- Creative type
Resources & Guides
How to make marketing data AI-ready
TikTok ad campaigns: setup & optimization
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect TikTok Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query TikTok Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from TikTok Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize TikTok Ads as a data source. You can then query your TikTok Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your TikTok Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare TikTok Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard TikTok Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. Supermetrics pulls TikTok-specific video metrics including 2-second views, 6-second views, average watch time, video view rate, and profile visits. Ask Copilot to break down video engagement by creative, audience, or placement.
- Yes. The TikTok Ads connector includes all ad format types including Spark Ads, in-feed ads, and TopView. You can compare performance across formats in Copilot.
Also Connect to Microsoft Copilot
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