Supermetrics for Microsoft Copilot
Connect Instagram to Microsoft Copilot — Organic Social Insights in Teams
Track your Instagram organic performance — Reels, Stories, Feed posts, and follower growth — inside Microsoft Teams. Ask Copilot about engagement trends, top content, and audience growth without opening the Instagram app.
Why Connect Instagram to Microsoft Copilot?
Analyze your Instagram data in Microsoft Copilot with natural language — just ask what you want to know.
Content performance in your Teams workflow
Ask Copilot which posts, Reels, and Stories perform best — then share findings with your content team in the same Teams channel.
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Content performance in your Teams workflow
Ask Copilot which posts, Reels, and Stories perform best — then share findings with your content team in the same Teams channel.
Reels and Stories engagement analysis
Compare performance across content formats — Reels, Stories, carousels, and static posts — to identify what resonates with your audience.
Learn more
Reels and Stories engagement analysis
Compare performance across content formats — Reels, Stories, carousels, and static posts — to identify what resonates with your audience.
Social media reporting in Microsoft 365
Combine Instagram organic data with Facebook, YouTube, or TikTok metrics in a single Teams conversation.
Learn more
Social media reporting in Microsoft 365
Combine Instagram organic data with Facebook, YouTube, or TikTok metrics in a single Teams conversation.
How to Connect Instagram to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Instagram
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Which posts got the most engagement this month? Show likes, comments, saves, and shares.
Identify top-performing content to discuss with your social team in Teams.
Compare Reels engagement vs carousel posts vs single images this month.
Find the content format that works best for your audience.
How is our follower growth trending? Show weekly new followers for the past 8 weeks.
Track audience growth and share the trend in your Teams channel.
Which day of the week gets the highest engagement rate on our posts?
Optimize posting schedule based on data.
What Instagram Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Instagram reporting data — metrics and dimensions you already know from the Instagram interface.
Key Metrics
- Views
- Reach
- Likes
- Comments
- Saves
- Shares
- Follower count
- Profile visits
- Story views
- Story replies
- Reel interactions
- Total interactions
Key Dimensions
- Media type
- Media product type
- Post caption
- Published date
- Day of week
- Post URL
- Media ID
- Account name
Resources & Guides
Social media report templates
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Instagram alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Instagram alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Instagram every time you ask Microsoft Copilot a question. Always current, always accurate.
Historical Depth
Access your full Instagram history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect Instagram to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Instagram as a data source. You can then query your Instagram data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Instagram data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Instagram credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Instagram data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Instagram performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Instagram metrics can I analyze in Copilot?
You can access all standard Instagram reporting metrics through Supermetrics, including Views, Reach, Likes, Comments, Saves, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Instagram to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does this include Instagram Reels data?
Yes. The Instagram connector includes Reels plays, reach, likes, comments, saves, and shares alongside Feed and Stories data.
Is this for organic Instagram only, or ads too?
This connector covers organic Instagram performance. For Instagram Ads data, use the Facebook Ads connector — Meta Ads data includes all Instagram ad placements.
Also Connect to Microsoft Copilot
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