Supermetrics for Microsoft Copilot

Connect Facebook Ads to Microsoft Copilot — AI Marketing Analytics in Teams

Facebook Ads logo
Facebook Ads
via Supermetrics
Microsoft Copilot logo
Copilot

Bring your Facebook Ads data into the tool your team already uses every day. Ask Copilot about campaign performance, ROAS trends, audience efficiency, and creative fatigue — all inside Microsoft Teams. Instagram Ads data included.

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✓ No setup required ✓ Free 14-day trial ✓ No credit card needed

Why Connect Facebook Ads to Microsoft Copilot?

Your marketing data lives in Meta — your team lives in Teams. Bridge the gap with one conversation.

Marketing answers where your team already works

Stop alt-tabbing between Ads Manager, spreadsheets, and Slack threads. Get Facebook Ads answers right inside the Teams chat your team is already in.

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Microsoft Teams is where decisions get made — standups, strategy chats, budget reviews. With Supermetrics in Copilot, anyone on the team can pull live Facebook Ads data mid-conversation. No need to open a new tab, log into Ads Manager, build a report, export a CSV, and paste it into chat. Just ask, and the data appears where the discussion is happening.

Surface winning creatives across campaigns

Ask Copilot which ads drive the best conversions at the lowest cost, spanning every campaign and ad set in your account.

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Copilot analyzes creative performance across your entire Facebook Ads account — images, videos, carousels, and dynamic product ads. It identifies which creative formats, CTAs, and messaging themes consistently outperform. Ask follow-up questions to compare Reels vs Feed performance or find which copy variations resonate with specific audiences.

Data-driven budget conversations in real time

Pull ROAS, CPA, and efficiency data into Teams during budget meetings instead of scrambling for last week's report.

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When someone in a Teams meeting asks "How is the Q2 prospecting campaign doing?" you don't need to say "Let me pull that up and get back to you." Just tag the Supermetrics agent and get a live answer. Compare campaign efficiency, identify diminishing returns, and make budget allocation decisions with data on screen — not from memory or outdated slides.

Catch ad fatigue before it tanks performance

Have Copilot monitor frequency, CTR trends, and CPM changes to flag ad sets that need creative refreshes.

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Copilot tracks the relationship between frequency, CTR, and CPM over time for each ad set. When frequency climbs past 3-4x and CTR starts sliding, it flags the issue with specific data points. Ask for a weekly fatigue check or compare current performance against each ad set's first-week benchmarks to spot decay early.

Cross-channel performance in one thread

Compare Facebook Ads against Google Ads, LinkedIn, or TikTok in the same Teams conversation — no spreadsheet gymnastics.

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Supermetrics connects 170+ platforms to the same Copilot agent. Ask Copilot to normalize CPA across Facebook, Google, and TikTok in a single message. It handles the differences in attribution windows, conversion definitions, and naming conventions so you get an apples-to-apples comparison without building a pivot table.

Recurring performance updates — no report builder

Ask Copilot the same performance questions every Monday and get consistent, structured answers in Teams — no dashboard subscriptions needed.

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Instead of configuring email alerts or building scheduled Looker reports, just re-ask Copilot your Monday-morning questions: "How did we perform last week vs the week before? What are the top 5 campaigns by ROAS? Any ad sets over frequency 4?" Save your go-to prompts and share them with the team so everyone gets the same consistent view.

How to Connect Facebook Ads to Microsoft Copilot

Three steps. Under two minutes. Zero code.

Three-step process to connect Facebook Ads to Microsoft Copilot: open connector, authorize account, start querying
  1. 1

    Deploy Supermetrics agent in Teams

    Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.

  2. 2

    Authorize your data source

    Authorize your account when prompted — a quick sign-in to connect your data source.

  3. 3

    Ask questions in Teams chat

    Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.

Example Microsoft Copilot Prompts for Facebook Ads

Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.

Show me the top 5 campaigns by ROAS this month

Rank campaigns by efficiency without opening Ads Manager.

What Microsoft Copilot returns
Copilot returns a ranked table with each campaign's name, spend, revenue, ROAS, and conversion count. It highlights outliers and notes campaigns with room to scale based on impression share headroom.

Which audiences have the cheapest conversions this month?

Find the most efficient audience segments for budget allocation.

What Microsoft Copilot returns
You get a CPA breakdown by audience segment, ordered from cheapest to most expensive. Copilot includes conversion volume so you can separate genuinely efficient audiences from low-volume statistical noise.

Compare last week vs this week — spend, conversions, ROAS, and CPA

Get a week-over-week performance snapshot right in Teams.

What Microsoft Copilot returns
Copilot shows a side-by-side comparison with percentage changes highlighted. It flags significant shifts and suggests potential causes — budget changes, audience saturation, seasonal patterns.

Are any ad sets showing fatigue? Check frequency and CTR trends over 14 days

Proactively catch declining performance before it wastes budget.

What Microsoft Copilot returns
Copilot examines frequency trends, CTR trajectory, and CPM changes for each active ad set. You get a flagged list with specific recommendations — pause, refresh creative, narrow audience, or adjust frequency caps.

Break down cost per purchase by placement — mobile feed vs desktop vs Instagram Stories

Understand which placements deliver the most efficient conversions.

What Microsoft Copilot returns
A placement-by-placement CPA breakdown showing conversion volume and spend share. Copilot identifies placements running below-average CPA and suggests where to increase or decrease spend.

How do Instagram Reels ads compare to Facebook Feed ads on CTR, CPA, and ROAS?

Instagram Ads data is included — compare platform and placement performance instantly.

What Microsoft Copilot returns
Side-by-side comparison of Facebook vs Instagram performance per campaign, broken down by placement type. Copilot highlights which platform delivers better ROI for your objectives.

What is my daily spend pacing this month? Am I on track to hit my budget?

Track budget utilization without logging into Ads Manager.

What Microsoft Copilot returns
Copilot shows your cumulative spend curve against a straight-line pace, projecting whether you'll overshoot or undershoot your monthly budget. It flags campaigns that are spending disproportionately fast or slow.

Show me the funnel: impressions → clicks → add to cart → purchase for my top 3 campaigns

Visualize the conversion funnel to spot drop-off points.

What Microsoft Copilot returns
A funnel breakdown showing absolute numbers and stage-to-stage conversion rates. Copilot identifies which stage has the steepest drop-off and suggests whether the issue is targeting, creative, or landing page related.

How Teams Use Facebook Ads in Microsoft Copilot

Click a role to see tailored prompts and analysis examples for your workflow.

Marketing Teams Get campaign answers in the Teams channels where decisions happen — no Ads Manager detour required.

Show me our best and worst performing campaigns this week by ROAS. Flag anything with ROAS below 2x.

Surface winners and losers during your weekly Teams standup without opening a dashboard.

Which ad creatives have the highest CTR this month? Compare video vs static image performance.

Get creative performance insights to share with your design team in the same Teams thread.

What is our blended CPA across all prospecting campaigns? How does it compare to last month?

Pull efficiency metrics mid-meeting so budget discussions are grounded in data, not hunches.

Marketing Managers Monitor team performance, prepare for leadership reviews, and make budget calls — all without leaving Teams.

Summarize our Facebook Ads performance for the leadership meeting: spend, conversions, ROAS, and month-over-month trend.

Generate an executive-ready summary you can paste directly into your presentation or Teams chat.

Which campaigns are pacing ahead of budget and which are underspending? Project end-of-month totals.

Catch budget pacing issues mid-month instead of at month-end reconciliation.

Compare our Facebook Ads CPA to Google Ads CPA by campaign objective. Where should we shift budget?

Make cross-channel budget decisions with live data during your Teams strategy session.

Show me a 12-week trend of weekly spend and conversions. Are we improving efficiency or declining?

Spot long-term performance trends without building a custom report.

E-commerce Teams Track product catalog performance, purchase attribution, and customer acquisition costs in your daily Teams workflow.

Which product categories have the best ROAS in our catalog campaigns? Any products we should exclude?

Optimize your product catalog for ad efficiency without digging through Ads Manager reports.

What is our customer acquisition cost by campaign? Include add-to-cart rate and purchase conversion rate.

Understand the full acquisition funnel cost to inform pricing and margin decisions.

Show me our top 10 performing ads by purchase value this month. What do they have in common?

Identify creative patterns that drive revenue and share insights with your team in the same thread.

What Facebook Ads Data Can You Analyze in Microsoft Copilot?

Supermetrics gives Microsoft Copilot access to your full Facebook Ads reporting data — metrics and dimensions you already know from the Facebook Ads interface.

Key Metrics

  • Impressions
  • Clicks
  • Spend
  • ROAS
  • CPA
  • CTR
  • CPM
  • Conversions
  • Reach
  • Frequency
  • Video views
  • Link clicks
  • Cost per action
  • Purchase value
  • Add to cart

Key Dimensions

  • Campaign name
  • Ad set name
  • Ad name
  • Age
  • Gender
  • Placement
  • Device
  • Country
  • Region
  • Platform (Facebook / Instagram / Audience Network)
  • Objective
  • Delivery status
  • Instagram placement (Feed / Stories / Reels / Explore)

View all Facebook Ads fields, metrics, and dimensions →

Resources & Guides

Guide

How to make marketing data AI-ready
Guide

How to optimize your Facebook ad campaigns
Templates

Facebook Ads report templates
Guide

PPC reporting: extract insights from paid campaigns

Why Supermetrics for Microsoft Copilot?

The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Microsoft Copilot Connector

One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.

170+ Data Sources

Connect Facebook Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Cross-Channel Analysis

Query Facebook Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Facebook Ads every time you ask Microsoft Copilot a question. Always current, always accurate.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.

Frequently Asked Questions

How do I connect Facebook Ads to Microsoft Copilot?

Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Facebook Ads as a data source. You can then query your Facebook Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.

Is my Facebook Ads data secure when using Microsoft Copilot?

Yes. Supermetrics uses OAuth-based authentication with your Facebook Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Facebook Ads data with other data sources in Copilot?

Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Facebook Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.

What Facebook Ads metrics can I analyze in Copilot?

You can access all standard Facebook Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, ROAS, CPA, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Facebook Ads to Microsoft Copilot?

No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.

Does the Facebook Ads connector include Instagram Ads data?

Yes. Facebook Ads (Meta Ads) data includes all Instagram placements. You can ask Copilot to filter by placement to see Instagram-specific performance, including Stories, Reels, Feed, and Explore.

How far back can I pull historical Facebook Ads data?

Supermetrics can pull Facebook Ads data going back to the lifetime of your ad account, subject to Meta API retention policies. Typically this means 3+ years of historical data is available for analysis in Copilot.

Can I share Facebook Ads insights with my team in a Teams channel?

Yes. When you get a response from the Supermetrics agent in Copilot, you can share it directly in any Teams channel or chat. This makes it easy to distribute performance updates, flag issues, or share wins with stakeholders without creating separate reports.

How does Copilot handle Facebook Ads attribution settings?

Supermetrics pulls data using your account's configured attribution window in Meta Ads Manager. Whether you use 7-day click, 1-day view, or any other setting, the data Copilot sees matches what you see in Ads Manager.

Do I need a Microsoft 365 Copilot license to use this?

Yes. The Supermetrics agent runs inside Microsoft Copilot, which requires a Microsoft 365 Copilot license. Once you have Copilot access, adding the Supermetrics agent is free — you only need a Supermetrics subscription for data source access.

Can I analyze Facebook Ads data alongside my website analytics in Teams?

Absolutely. Connect Facebook Ads alongside Google Analytics 4, Shopify, or any other platform through Supermetrics. Ask Copilot to correlate ad spend with website conversions, revenue, or engagement metrics in the same Teams conversation.

Also Connect to Microsoft Copilot

Google Ads iconAdvertising Google Ads Instagram iconSocial Media Instagram TikTok Ads iconAdvertising TikTok Ads LinkedIn Ads iconAdvertising LinkedIn Ads

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✓ SOC 2 Type II certified ✓ GDPR compliant ✓ Trust Center
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