Supermetrics for Microsoft Copilot
Connect Google Ads to Microsoft Copilot — Search & Display Insights in Teams
Surface Google Ads performance data inside Microsoft Teams without switching to the Google Ads interface. Ask Copilot about keyword performance, Quality Score trends, budget pacing, and cross-campaign efficiency — right where your team collaborates every day.
Why Connect Google Ads to Microsoft Copilot?
Analyze your Google Ads data in Microsoft Copilot with natural language — just ask what you want to know.
- Instead of exporting keyword reports from Google Ads, ask Copilot to rank keywords by conversion rate, flag low Quality Scores, or identify search terms burning budget. Share findings directly in your Teams channel so the whole team sees them.
- Ask Copilot whether you are on track to hit monthly targets, which campaigns are overspending or underspending, and how to redistribute budget for maximum efficiency — all without logging into the Google Ads dashboard.
- Supermetrics normalizes metrics across platforms so Copilot can give you an apples-to-apples comparison. Ask which channel delivers the cheapest conversions for each campaign objective and reallocate budget accordingly.
How to Connect Google Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Google Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What Google Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
How to make marketing data AI-ready
Google Ads metrics: the KPIs that matter
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Google Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Google Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Google Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Google Ads as a data source. You can then query your Google Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your Google Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Google Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard Google Ads reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. Supermetrics pulls search term data from Google Ads so you can ask Copilot about actual queries triggering your ads, identify negative keyword opportunities, and spot new keyword ideas — all inside Teams.
- Yes. All Google Ads campaign types are supported, including Performance Max, Search, Display, Shopping, Video, and App campaigns. You can ask Copilot to compare performance across campaign types.
Also Connect to Microsoft Copilot
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