Supermetrics for Microsoft Copilot
Connect Google Ads to Microsoft Copilot — Search & Display Insights in Teams
Surface Google Ads performance data inside Microsoft Teams without switching to the Google Ads interface. Ask Copilot about keyword performance, Quality Score trends, budget pacing, and cross-campaign efficiency — right where your team collaborates every day.
Why Connect Google Ads to Microsoft Copilot?
Analyze your Google Ads data in Microsoft Copilot with natural language — just ask what you want to know.
Keyword intelligence in your Teams flow
Ask Copilot which keywords convert best, which waste budget, and where Quality Scores need work — all inside Microsoft Teams.
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Keyword intelligence in your Teams flow
Ask Copilot which keywords convert best, which waste budget, and where Quality Scores need work — all inside Microsoft Teams.
Budget pacing without the Google Ads UI
Check daily spend pacing, campaign budget utilization, and month-end projections in a Teams message.
Learn more
Budget pacing without the Google Ads UI
Check daily spend pacing, campaign budget utilization, and month-end projections in a Teams message.
Cross-platform spend comparison
Compare Google Ads CPA and ROAS against Facebook, LinkedIn, or TikTok in the same Teams conversation.
Learn more
Cross-platform spend comparison
Compare Google Ads CPA and ROAS against Facebook, LinkedIn, or TikTok in the same Teams conversation.
How to Connect Google Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Google Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Which keywords have the highest conversion rate but low impression share? Show opportunities to scale.
Find high-intent keywords with room to grow.
Show me campaigns where CPA increased more than 20% week-over-week. What changed?
Catch efficiency drops early and discuss them in Teams.
What is my Quality Score distribution across all keywords? Flag anything below 5.
Identify keywords dragging down account health.
Compare Search vs Performance Max campaigns on ROAS and CPA this month.
Evaluate campaign type effectiveness during your Teams standup.
What Google Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Google Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Google Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Google Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Ads to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Google Ads as a data source. You can then query your Google Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Google Ads data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Google Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Google Ads data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Google Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Google Ads metrics can I analyze in Copilot?
You can access all standard Google Ads reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Google Ads to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Can I see search term reports in Copilot?
Yes. Supermetrics pulls search term data from Google Ads so you can ask Copilot about actual queries triggering your ads, identify negative keyword opportunities, and spot new keyword ideas — all inside Teams.
Does the connector support Performance Max campaigns?
Yes. All Google Ads campaign types are supported, including Performance Max, Search, Display, Shopping, Video, and App campaigns. You can ask Copilot to compare performance across campaign types.
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