Supermetrics for Microsoft Copilot
Connect Google Analytics 4 to Microsoft Copilot — Website Analytics Inside Teams
Query your GA4 website and app analytics from Microsoft Teams. Ask Copilot about traffic trends, conversion funnels, top landing pages, and user engagement — then share findings with your team without leaving your Microsoft 365 workspace.
Why Connect Google Analytics 4 to Microsoft Copilot?
Analyze your GA4 data in Microsoft Copilot with natural language — just ask what you want to know.
Website performance in your Teams workflow
Check traffic, conversions, and engagement metrics right inside Teams — no GA4 interface needed.
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Website performance in your Teams workflow
Check traffic, conversions, and engagement metrics right inside Teams — no GA4 interface needed.
Connect ads to website outcomes
Ask Copilot to correlate your ad spend with GA4 sessions, conversions, and revenue in the same Teams conversation.
Learn more
Connect ads to website outcomes
Ask Copilot to correlate your ad spend with GA4 sessions, conversions, and revenue in the same Teams conversation.
Share site analytics with non-technical teammates
Make website data accessible to your entire Microsoft 365 organization — no analytics training required.
Learn more
Share site analytics with non-technical teammates
Make website data accessible to your entire Microsoft 365 organization — no analytics training required.
How to Connect Google Analytics 4 to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Google Analytics 4
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What are our top 10 landing pages by conversion rate this month? Include sessions and bounce rate.
Identify which pages drive the most conversions and discuss in Teams.
Show me traffic by channel group — organic, paid, social, direct — compared to last month.
Get a quick channel mix overview for your Teams standup.
Which traffic sources have the highest engagement rate and lowest bounce rate?
Find the channels that bring the most engaged visitors.
How many conversions came from Google Ads traffic vs organic search this month?
Compare paid vs organic performance in a single Teams message.
What Google Analytics 4 Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
View all Google Analytics 4 fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Google Analytics 4 alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Google Analytics 4 alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Google Analytics 4 every time you ask Microsoft Copilot a question. Always current, always accurate.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Analytics 4 to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Google Analytics 4 as a data source. You can then query your Google Analytics 4 data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Google Analytics 4 data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Google Analytics 4 credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Google Analytics 4 data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Google Analytics 4 performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Google Analytics 4 metrics can I analyze in Copilot?
You can access all standard Google Analytics 4 reporting metrics through Supermetrics, including Sessions, Users, New users, Active users, Views, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Google Analytics 4 to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Can I query GA4 event data in Copilot?
Yes. Supermetrics pulls GA4 event-based data including custom events, event parameters, and e-commerce events. Ask Copilot about specific event counts, conversion funnels, or event-level metrics.
Does it work with GA4 properties only, or Universal Analytics too?
The GA4 connector works exclusively with Google Analytics 4 properties. Universal Analytics was sunset by Google — if you have legacy UA data in Supermetrics, it remains accessible, but new data comes from GA4.
Also Connect to Microsoft Copilot
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