Supermetrics for Microsoft Copilot
Connect Microsoft Ads to Microsoft Copilot — Native Ad Intelligence in Teams
Keep your Microsoft Ads data inside the Microsoft ecosystem. Query Bing search campaigns, audience network performance, and shopping ad results directly in Microsoft Teams — the most natural integration in your Microsoft 365 stack.
Why Connect Microsoft Ads to Microsoft Copilot?
Analyze your Microsoft Ads data in Microsoft Copilot with natural language — just ask what you want to know.
Microsoft-native advertising insights
Your ads run on Microsoft platforms, your team works in Microsoft Teams — keep everything in one ecosystem with zero context switching.
Learn more
Microsoft-native advertising insights
Your ads run on Microsoft platforms, your team works in Microsoft Teams — keep everything in one ecosystem with zero context switching.
Compare Bing vs Google search performance
Ask Copilot to compare your Microsoft Ads CPA and ROAS against Google Ads in the same Teams conversation.
Learn more
Compare Bing vs Google search performance
Ask Copilot to compare your Microsoft Ads CPA and ROAS against Google Ads in the same Teams conversation.
Surface high-converting keywords in Teams
Identify Bing search terms driving conversions, flag low Quality Score keywords, and share findings with your search team in Teams.
Learn more
Surface high-converting keywords in Teams
Identify Bing search terms driving conversions, flag low Quality Score keywords, and share findings with your search team in Teams.
How to Connect Microsoft Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Microsoft Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Show me our top converting keywords on Bing this month. Include CPA, conversion rate, and Quality Score.
Find high-performing Bing keywords to discuss in Teams.
Compare Microsoft Ads CPA to Google Ads CPA for our brand and non-brand campaigns.
Evaluate search channel efficiency in your Microsoft 365 workspace.
What is our impression share across top campaigns? Where are we losing visibility?
Identify opportunities to capture more Bing search traffic.
Break down conversions by device type and network. How does the Audience Network perform vs search?
Evaluate network performance to optimize targeting.
What Microsoft Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Microsoft Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Microsoft Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Microsoft Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Microsoft Ads to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Microsoft Ads as a data source. You can then query your Microsoft Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Microsoft Ads data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Microsoft Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Microsoft Ads data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Microsoft Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Microsoft Ads metrics can I analyze in Copilot?
You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Microsoft Ads to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does it include Microsoft Audience Network data?
Yes. The Microsoft Ads connector includes search, shopping, and Audience Network campaign data. You can ask Copilot to compare performance across networks.
Can I compare Microsoft Ads and Google Ads in the same conversation?
Absolutely. Supermetrics connects both platforms to Copilot, so you can compare keyword performance, CPA, and ROAS side by side in a single Teams thread.
Also Connect to Microsoft Copilot
Ready to Connect Microsoft Ads to Microsoft Copilot?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.