Supermetrics for Microsoft Copilot
Connect Microsoft Ads to Microsoft Copilot — Native Ad Intelligence in Teams
Keep your Microsoft Ads data inside the Microsoft ecosystem. Query Bing search campaigns, audience network performance, and shopping ad results directly in Microsoft Teams — the most natural integration in your Microsoft 365 stack.
Why Connect Microsoft Ads to Microsoft Copilot?
Analyze your Microsoft Ads data in Microsoft Copilot with natural language — just ask what you want to know.
- Microsoft Ads on Bing, Edge, and the Microsoft Audience Network is already part of your Microsoft stack. Adding Supermetrics to Copilot means you can query campaign performance, keyword data, and audience insights without even leaving Teams. It is the most frictionless integration possible.
- Many advertisers run both Google and Bing search campaigns. Copilot can normalize metrics across both platforms so you can compare keyword efficiency, audience reach, and conversion quality side by side.
- Copilot analyzes your keyword-level data to find winners and wasters. Ask about search term reports, keyword Quality Scores, and impression share gaps — then share insights in your Teams search marketing channel.
How to Connect Microsoft Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Microsoft Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What Microsoft Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Microsoft Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Microsoft Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Microsoft Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Microsoft Ads as a data source. You can then query your Microsoft Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your Microsoft Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Microsoft Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. The Microsoft Ads connector includes search, shopping, and Audience Network campaign data. You can ask Copilot to compare performance across networks.
- Absolutely. Supermetrics connects both platforms to Copilot, so you can compare keyword performance, CPA, and ROAS side by side in a single Teams thread.
Also Connect to Microsoft Copilot
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