Supermetrics for Microsoft Copilot
Connect Snapchat Ads to Microsoft Copilot — Snapchat Ad Performance in Teams
Track your Snapchat Ads performance inside Microsoft Teams. Ask Copilot about swipe-up rates, video completions, AR lens engagement, and campaign efficiency — discuss results with your team in your Microsoft 365 workspace.
Why Connect Snapchat Ads to Microsoft Copilot?
Analyze your Snapchat Ads data in Microsoft Copilot with natural language — just ask what you want to know.
- Snapchat metrics like swipe-ups, screen time, and attachment views differ from standard ad platform KPIs. Copilot understands these metrics and helps you analyze them in context, comparing them across campaigns and ad squads.
- Snapchat skews heavily Gen Z. Copilot helps you analyze which ad formats — Snap Ads, Collection Ads, Story Ads, or AR Lenses — resonate most with younger audiences and drive the lowest CPA.
- Evaluate where your Gen Z ad dollars work hardest by comparing Snapchat against TikTok and Instagram on CPA, engagement, and video completion rates — all in a single Copilot conversation.
How to Connect Snapchat Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Snapchat Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What Snapchat Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Snapchat Ads reporting data — metrics and dimensions you already know from the Snapchat Ads interface.
Key Metrics
- Impressions
- Swipe ups
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Video views
- Video completion rate
- Shares
- Saves
- Screen time
- Attachment views
Key Dimensions
- Campaign name
- Ad squad name
- Ad name
- Ad format
- Placement
- Age
- Gender
- Country
- Operating system
- Creative type
- Objective
- Optimization goal
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Snapchat Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Snapchat Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Snapchat Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Snapchat Ads as a data source. You can then query your Snapchat Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your Snapchat Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Snapchat Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard Snapchat Ads reporting metrics through Supermetrics, including Impressions, Swipe ups, Spend, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. Snapchat Ads data includes all ad formats — Snap Ads, Story Ads, Collection Ads, AR Lenses, and Filters. You can break down performance by creative type in Copilot.
- A swipe-up is Snapchat's equivalent of a click — users swipe up on an ad to visit a website, app store, or long-form content. Copilot can analyze swipe-up rates across campaigns and ad squads.
Also Connect to Microsoft Copilot
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