Supermetrics for Microsoft Copilot

Connect Snapchat Ads to Microsoft Copilot — Snapchat Ad Performance in Teams

Snapchat Ads logo
Snapchat Ads
via Supermetrics
Microsoft Copilot logo
Copilot

Track your Snapchat Ads performance inside Microsoft Teams. Ask Copilot about swipe-up rates, video completions, AR lens engagement, and campaign efficiency — discuss results with your team in your Microsoft 365 workspace.

✓ No setup required ✓ Free 14-day trial ✓ No credit card needed

Why Connect Snapchat Ads to Microsoft Copilot?

Analyze your Snapchat Ads data in Microsoft Copilot with natural language — just ask what you want to know.

Snapchat-specific engagement in Teams

Analyze swipe-up rates, screen time, and attachment views — Snapchat-unique metrics — inside your Microsoft Teams workspace.

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Snapchat metrics like swipe-ups, screen time, and attachment views differ from standard ad platform KPIs. Copilot understands these metrics and helps you analyze them in context, comparing them across campaigns and ad squads.

Reach Gen Z audiences effectively

Ask Copilot which creative formats and targeting strategies reach younger demographics most efficiently on Snapchat.

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Snapchat skews heavily Gen Z. Copilot helps you analyze which ad formats — Snap Ads, Collection Ads, Story Ads, or AR Lenses — resonate most with younger audiences and drive the lowest CPA.

Compare Snapchat to other youth-focused channels

Compare Snapchat Ads vs TikTok Ads vs Instagram in one Teams message.

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Evaluate where your Gen Z ad dollars work hardest by comparing Snapchat against TikTok and Instagram on CPA, engagement, and video completion rates — all in a single Copilot conversation.

How to Connect Snapchat Ads to Microsoft Copilot

Three steps. Under two minutes. Zero code.

Three-step process to connect Snapchat Ads to Microsoft Copilot: open connector, authorize account, start querying
  1. 1

    Deploy Supermetrics agent in Teams

    Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.

  2. 2

    Authorize your data source

    Authorize your account when prompted — a quick sign-in to connect your data source.

  3. 3

    Ask questions in Teams chat

    Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.

Example Microsoft Copilot Prompts for Snapchat Ads

Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.

What are our swipe-up rates by campaign this month? Which ads drive the most attachment views?

Measure Snapchat-specific engagement in your Teams workspace.

Compare Snapchat CPA to TikTok and Instagram for our Gen Z campaigns.

Evaluate youth-focused channel efficiency in one message.

Show me video completion rate by ad format — Snap Ads vs Story Ads vs Collection Ads.

Find which Snapchat format keeps viewers engaged.

What Snapchat Ads Data Can You Analyze in Microsoft Copilot?

Supermetrics gives Microsoft Copilot access to your full Snapchat Ads reporting data — metrics and dimensions you already know from the Snapchat Ads interface.

Key Metrics

  • Impressions
  • Swipe ups
  • Spend
  • CTR
  • CPC
  • CPM
  • Conversions
  • CPA
  • ROAS
  • Video views
  • Video completion rate
  • Shares
  • Saves
  • Screen time
  • Attachment views

Key Dimensions

  • Campaign name
  • Ad squad name
  • Ad name
  • Ad format
  • Placement
  • Age
  • Gender
  • Country
  • Operating system
  • Creative type
  • Objective
  • Optimization goal

View all Snapchat Ads fields, metrics, and dimensions →

Why Supermetrics for Microsoft Copilot?

The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Microsoft Copilot Connector

One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.

170+ Data Sources

Connect Snapchat Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Cross-Channel Analysis

Query Snapchat Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Snapchat Ads every time you ask Microsoft Copilot a question. Always current, always accurate.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.

Frequently Asked Questions

How do I connect Snapchat Ads to Microsoft Copilot?

Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Snapchat Ads as a data source. You can then query your Snapchat Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.

Is my Snapchat Ads data secure when using Microsoft Copilot?

Yes. Supermetrics uses OAuth-based authentication with your Snapchat Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Snapchat Ads data with other data sources in Copilot?

Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Snapchat Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.

What Snapchat Ads metrics can I analyze in Copilot?

You can access all standard Snapchat Ads reporting metrics through Supermetrics, including Impressions, Swipe ups, Spend, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Snapchat Ads to Microsoft Copilot?

No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.

Does the connector include AR Lens and Filter data?

Yes. Snapchat Ads data includes all ad formats — Snap Ads, Story Ads, Collection Ads, AR Lenses, and Filters. You can break down performance by creative type in Copilot.

What is a swipe-up in Snapchat metrics?

A swipe-up is Snapchat's equivalent of a click — users swipe up on an ad to visit a website, app store, or long-form content. Copilot can analyze swipe-up rates across campaigns and ad squads.

Ready to Connect Snapchat Ads to Microsoft Copilot?

Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.

✓ SOC 2 Type II certified ✓ GDPR compliant Trust Center