Supermetrics for BigQuery
Connect StackAdapt to BigQuery — Multi-Channel Programmatic at Warehouse Scale
Warehouse your StackAdapt native, display, video, and CTV campaign data in BigQuery. Analyze programmatic performance across channels with SQL.
Why Connect StackAdapt to BigQuery?
Warehouse your StackAdapt data in BigQuery for unlimited historical analysis and cross-source SQL.
Multi-channel programmatic analysis
Compare native, display, video, and CTV campaign performance in one BigQuery dataset.
Creative performance tracking
Analyze headings, taglines, and creative URLs to optimize native ad creative and messaging.
Cross-DSP benchmarking
JOIN StackAdapt with DV360, TTD, and Amazon DSP for unified programmatic buying analysis.
How to Connect StackAdapt to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
StackAdapt Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your StackAdapt data looks like in BigQuery.
Data Freshness & Scheduling
StackAdapt data typically available within 12-24 hours. Daily transfers recommended.
What StackAdapt Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full StackAdapt reporting data — metrics and dimensions you already know from the StackAdapt interface.
Key Metrics
- Impressions
- Impressions (unique)
- Clicks
- CTR
- Cost
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Video completion rate
Key Dimensions
- Campaign
- Campaign type
- Line item
- Native ad
- Advertiser
- Heading
- Tagline
- Click URL
- Creative URL
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your StackAdapt tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much StackAdapt data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect StackAdapt to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select StackAdapt as the source and BigQuery as the destination. Authorize your StackAdapt account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my StackAdapt data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All StackAdapt credentials are encrypted at rest and in transit. Data flows directly from the StackAdapt API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine StackAdapt data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once StackAdapt lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What StackAdapt metrics and dimensions are available in BigQuery?
All standard StackAdapt reporting fields are available, including Impressions, Impressions (unique), Clicks, CTR, Cost, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is StackAdapt data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include CTV data?
Yes. Campaign type covers native, display, video, and CTV campaign performance data.
Can I analyze native ad creatives?
Yes. Heading, tagline, and creative URL are available for native ad creative-level analysis.
Also Connect to BigQuery
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