Supermetrics for BigQuery
Connect Display & Video 360 to BigQuery — Programmatic Analytics at Warehouse Scale
Get aggregated DV360 data in BigQuery without the complexity of Google's native Data Transfer Service. Supermetrics delivers pre-structured insertion order, line item, and creative tables ready for immediate analysis — much simpler than the native DTS raw log exports that require heavy transformation. Lower query costs, faster time-to-insight.
Why Connect Display & Video 360 to BigQuery?
Warehouse your DV360 data in BigQuery for unlimited historical analysis and cross-source SQL.
Viewability analysis
Track viewability rates across exchanges, inventory sources, and creatives over time.
CTV vs display comparison
Compare video completion rates and CPA across CTV, in-stream, and display placements.
Exchange optimization
Analyze CPM and quality metrics by exchange to optimize supply path strategies.
How to Connect Display & Video 360 to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Display & Video 360 Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your DV360 data looks like in BigQuery.
Data Freshness & Scheduling
DV360 data typically available within 6-12 hours. Daily transfers recommended.
What Display & Video 360 Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full DV360 reporting data — metrics and dimensions you already know from the DV360 interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Viewable impressions
- Viewability rate
- Video completions
- Video completion rate
- Reach
- Frequency
Key Dimensions
- Campaign name
- Insertion order
- Line item
- Creative name
- Creative size
- Exchange
- Inventory source
- Audience segment
- Device type
- Environment (App/Web/CTV)
- Country
- Site/App name
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Display & Video 360 tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Display & Video 360 data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Display & Video 360 to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Display & Video 360 as the source and BigQuery as the destination. Authorize your Display & Video 360 account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Display & Video 360 data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Display & Video 360 credentials are encrypted at rest and in transit. Data flows directly from the Display & Video 360 API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Display & Video 360 data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Display & Video 360 lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Display & Video 360 metrics and dimensions are available in BigQuery?
All standard Display & Video 360 reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, CPM, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Display & Video 360 data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include CTV data?
Yes. All DV360 environments including Connected TV, desktop, mobile web, and in-app are available.
Can I analyze audience segments?
Yes. First-party, third-party, and Google audience segment performance is available as a dimension.
Also Connect to BigQuery
Ready to Connect Display & Video 360 to BigQuery?
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