Supermetrics for BigQuery
Connect The Trade Desk to BigQuery — Programmatic DSP at Warehouse Scale
Warehouse your Trade Desk campaigns across display, video, audio, CTV, and DOOH in BigQuery. Analyze bid performance, audience segment efficiency, and supply vendor quality with SQL.
Why Connect The Trade Desk to BigQuery?
Warehouse your TTD data in BigQuery for unlimited historical analysis and cross-source SQL.
Supply vendor analysis
Compare CPMs and quality metrics across supply vendors to optimize programmatic buying paths.
Audience segment efficiency
Track audience segment performance over time to identify fatigue and optimize targeting.
Cross-DSP comparison
JOIN TTD data with DV360 or Amazon DSP for unified programmatic performance analysis.
How to Connect The Trade Desk to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
The Trade Desk Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your TTD data looks like in BigQuery.
Data Freshness & Scheduling
The Trade Desk data typically available within 6-12 hours. Daily transfers recommended.
What The Trade Desk Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full TTD reporting data — metrics and dimensions you already know from the TTD interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPM
- CPC
- Total click conversions
- Total view-through conversions
- CPA (click)
- CPA (view)
- Bids
- Sampled viewable impressions
- Sampled tracked impressions
Key Dimensions
- Campaign name
- Ad group name
- Creative name
- Audience name
- Device type
- Supply vendor
- Site
- Country
- Ad format
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your The Trade Desk tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much The Trade Desk data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect The Trade Desk to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select The Trade Desk as the source and BigQuery as the destination. Authorize your The Trade Desk account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my The Trade Desk data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All The Trade Desk credentials are encrypted at rest and in transit. Data flows directly from the The Trade Desk API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine The Trade Desk data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once The Trade Desk lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What The Trade Desk metrics and dimensions are available in BigQuery?
All standard The Trade Desk reporting fields are available, including Impressions, Clicks, CTR, CPM, CPC, Total click conversions, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is The Trade Desk data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include all ad formats?
Yes. Display, video, audio, CTV, and DOOH campaign data are all available.
Can I analyze by supply vendor?
Yes. Supply vendor is available as a dimension for supply path optimization.
Also Connect to BigQuery
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