Supermetrics for Google Sheets
Connect Sprout Social to Google Sheets — Social Media Management Reports
Pull Sprout Social data into Google Sheets. Track post performance, engagement rates, audience growth, and publishing metrics across all connected social profiles — with automatic refreshes.
Why Connect Sprout Social to Google Sheets?
Get your Sprout Social data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Sprout Social data into Google Sheets for custom analysis that goes beyond the built-in reports. Use Sheets formulas for calculations Sprout doesn't offer.
- Pull cross-network data into one sheet and use "Post network" as a dimension to compare engagement rates across Instagram, Facebook, LinkedIn, and X.
- Schedule weekly refreshes and email delivery. Send social media performance reports to stakeholders without logging into Sprout Social.
How to Connect Sprout Social to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Sprout Social in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Sprout Social Cross-Network Report
Track impressions, engagements, and audience growth across all social networks. Includes profile-level comparison and weekly trends.
Sprout Social Content Performance Report
Analyze post performance by content type, tag, and network. Identify which content formats drive the most engagement and reach.
What Sprout Social Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Sprout Social reporting data — metrics and dimensions you already know from the Sprout Social interface.
Key Metrics
- Impressions
- Reach
- Engagements
- Engagement rate (per impression)
- Likes
- Comments
- Shares
- Post link clicks
- Audience (followers)
- Net audience growth
- Video views
- Number of published posts
Key Dimensions
- Profile name
- Post network
- Post type
- Post content type
- Post tags
- Post text
- Post created date
- Author name
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Social media report templates
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Sprout Social alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Sprout Social queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Sprout Social reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Sprout Social history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Sprout Social as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Sprout Social — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Sprout Social data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Sprout Social reporting metrics through Supermetrics, including Impressions, Reach, Engagements, Engagement rate (per impression), Likes, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Sprout Social data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Profile name" as a dimension to see performance for all connected social profiles in one query. Compare engagement across profiles and networks.
- Yes. Post tags are available as a dimension. Use them to analyze performance by content category, campaign, or any tagging system you use in Sprout Social.
Also Connect to Google Sheets
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