Supermetrics for Google Sheets
Connect Facebook Insights to Google Sheets — Organic Page Reporting
Pull Facebook Page Insights data into Google Sheets. Track page impressions, post engagement, follower growth, and organic reach in auto-refreshing spreadsheets — no more copying data from the Insights dashboard.
Why Connect Facebook Insights to Google Sheets?
Get your Facebook Insights data flowing into Google Sheets with automatic refreshes and zero manual work.
Track organic Facebook performance
Pull page impressions, engagements, and follower counts into Google Sheets. Build organic social reports that refresh automatically.
Compare organic and paid Facebook performance
Pull Facebook Insights organic data alongside Facebook Ads paid data in the same workbook. See the complete picture of your Facebook presence.
Analyze post-level performance
Pull individual post data including message text, type, and engagement metrics. Identify which content types drive the most organic engagement.
How to Connect Facebook Insights to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Facebook Insights in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Facebook Page Performance Report
Track page impressions, engagements, and follower growth over time. Includes post-level analysis and audience demographic breakdown.
Facebook Content Analysis Report
Analyze post performance by content type. Compare photos, videos, links, and text posts to identify what resonates with your audience.
What Facebook Insights Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Facebook Insights reporting data — metrics and dimensions you already know from the Facebook Insights interface.
Key Metrics
- Page impressions (unique)
- Page post engagements
- Post impressions (unique)
- Post reactions (total)
- Post likes
- Post comments
- Post shares
- Page views
- Page followers
- Video views
- Viral reach amplification
- Link clicks
Key Dimensions
- Post type
- Post message
- Post created time
- Post ID
- Profile
- Country
- City
- Gender
- Age
- Locale
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Facebook Insights alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Facebook Insights queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Facebook Insights reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Facebook Insights history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect Facebook Insights to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Facebook Insights as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Facebook Insights data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Facebook Insights — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Facebook Insights data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Facebook Insights data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Facebook Insights metrics can I pull into Google Sheets?
You can access all standard Facebook Insights reporting metrics through Supermetrics, including Page impressions (unique), Page post engagements, Post impressions (unique), Post reactions (total), Post likes, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Facebook Insights in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Facebook Insights data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Can I track follower demographics in Google Sheets?
Yes. Use gender, age, country, and city as dimensions to break down your audience demographics. Build a follower profile report that updates automatically.
Does the connector include viral reach data?
Yes. Viral reach amplification is available as a metric. Track how often your content is shared and how far it spreads beyond your direct followers.
Also Connect to Google Sheets
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