Supermetrics for Claude

Connect Facebook Insights to Claude — AI-Powered Analytics

Facebook Insights

via Supermetrics

Claude

Your Facebook page is doing things behind the scenes you never see in the app. Connect Facebook Insights to Claude to dissect organic reach, post engagement, audience demographics, and page views — without drowning in Meta's labyrinth of nested menus.

Connect Facebook Insights to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Facebook Insights performance report in Claude

Why Connect Facebook Insights to Claude?

Ask Claude questions about your Facebook Insights data and get instant answers.

Decode organic reach patterns

Ask Claude which post types, topics, and publishing times drive the most organic reach on your page — no more guesswork about the algorithm.

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Claude correlates post format, topic, length, and publish time with reach outcomes to reveal what the Facebook algorithm actually rewards for your specific page. It identifies patterns you'd need weeks of manual analysis to uncover.

Track audience composition shifts

Monitor how your follower demographics change over time by country, age, and gender to keep your content strategy aligned with your actual audience.

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Claude tracks your follower demographics over weekly and monthly windows, flagging when your audience composition shifts — like growing younger or expanding into new countries — so you can adjust content strategy proactively.

Benchmark post engagement

Compare engagement rates across post formats — links vs. photos vs. videos vs. reels — to double down on what your audience actually interacts with.

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Claude breaks down reactions, comments, shares, and link clicks by post format, showing you exactly which content types generate the most meaningful engagement rather than just vanity impressions.

Combine organic and paid insights

Cross-reference Facebook Insights with Facebook Ads data in the same conversation to understand how organic and paid content complement each other.

Learn more

Ask Claude to compare your organic post performance against boosted and paid campaign results side by side, revealing which organic content is worth amplifying and where paid promotion adds incremental reach beyond organic ceiling.

How to Connect Facebook Insights to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Facebook Insights

Authorize Facebook Insights when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Facebook Insights data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Facebook Insights

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me my top 10 posts by engagement this month, broken down by post type

Find which content formats resonate most with your audience.

What Claude returns

Claude returns a ranked table of your highest-engagement posts with reactions, comments, shares, and post type so you can see which formats dominate your organic engagement.

How has my page reach trended week over week for the last 3 months?

Spot organic reach trends before they become problems.

What Claude returns

Claude shows weekly reach trends with percentage changes, making it easy to spot algorithmic shifts or content strategy impacts over time.

What does my audience demographic breakdown look like? Show age, gender, and top 5 countries

Understand who is actually following and engaging with your page.

What Claude returns

Claude returns a demographic profile of your actual audience with age, gender, and geographic distribution so you can align content with who is actually consuming it.

Compare viral reach vs non-viral reach for my posts this quarter

Measure how much of your content spreads beyond your direct followers.

What Claude returns

Claude breaks down reach into viral and non-viral components, showing what percentage of your impressions come from shares and algorithm amplification vs. direct followers.

Which day of the week and time of day get the most engagement on my posts?

Optimize your publishing schedule based on actual performance data.

What Claude returns

Claude aggregates engagement by day and hour to show your optimal posting windows based on when your audience is most active and responsive.

What Facebook Insights Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Facebook Insights reporting data — metrics and dimensions you already know from the Facebook Insights interface.

Key Metrics

Page impressions (unique)
Page post engagements
Post impressions (unique)
Post reactions (total)
Post likes
Post comments
Post shares
Page views
Page followers
Video views
Viral reach amplification
Link clicks

Key Dimensions

Post type
Post message
Post created time
Post ID
Profile
Country
City
Gender
Age
Locale

View all Facebook Insights fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Facebook Insights alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Facebook Insights every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Facebook Insights to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Facebook Insights as a data source. You can start querying your Facebook Insights data in natural language immediately — no code, no exports, no spreadsheets.

Is my Facebook Insights data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Facebook Insights credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Facebook Insights data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Facebook Insights performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Facebook Insights metrics can I analyze in Claude?

You can access all standard Facebook Insights reporting metrics through Supermetrics, including Page impressions (unique), Page post engagements, Post impressions (unique), Post reactions (total), Post likes, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Facebook Insights to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

What is the difference between Facebook Insights and Facebook Ads data?

Facebook Insights covers organic page performance — follower growth, post reach, engagement, and audience demographics. Facebook Ads data covers paid campaign performance. You can connect both to Claude and cross-reference them in the same conversation.

Can I see individual post-level data in Claude?

Yes. Supermetrics pulls post-level metrics including impressions, reactions, comments, shares, and link clicks for every post on your page. You can ask Claude to analyze individual posts or aggregate across your entire page.