AI Terms


Updated 20 November 2025


These AI Terms supplement Supermetrics Terms governing Customer’s use of Supermetrics Services if Customer is using Supermetrics AI or any Third-Party AI Features (as defined below). If Customer does not agree to these AI Terms, Customer must not enable and/or use Supermetrics AI, Third-Party AI Features or Plugins. In the event of any discrepancy between the Agreement and these AI Terms, the AI Terms shall take precedence.


1. Definitions


Supermetrics AI: means the AI-powered features that Supermetrics provides within its own Services, including the Supermetrics Insights Agent;

Third-Party AI Feature: means any functionality, integration, service, or feature that uses, connects to, interacts with, or is powered by artificial intelligence or machine-learning technologies provided, operated, or controlled by an external third-party provider, whether such functionality is made available through the Services or used in conjunction with the Services. Third-Party AI Features may include, without limitation, AI-based data analysis, content generation, prediction, or recommendation tools that rely on technologies, APIs, or models operated by the providers listed in Appendix A below. These features are not developed, owned, or operated by Supermetrics, and their use is subject to the applicable terms and privacy policies of the respective third-party providers.


2. Supermetrics usage of Customer Data


2.1 Protection of Customer Data


Supermetrics shall handle Customer Data in accordance with applicable data protection laws, the Data Processing Agreement, and Supermetrics’ internal security and confidentiality policies. Supermetrics does not use Customer Data to train, fine-tune, or otherwise improve any external or general-purpose artificial intelligence or machine learning models operated by third parties for their own purposes.


2.2 Customer Responsibility for Third-Party AI Tools


As further described in Section 3 of these AI Terms, if the Customer elects to connect, enable, or use any Third-Party AI Features (including, for example, general-purpose AI systems such as ChatGPT, Claude, or comparable tools) in connection with the Services, the Customer shall be responsible for its obligations under Section 3. Supermetrics shall have no responsibility or liability for any processing of Customer Data by such third-party AI providers.


2.3 Use of Aggregated or De-identified Information


Supermetrics may process aggregated or de-identified information (information that cannot reasonably be used to identify or re-identify any individual customer, user, or data subject) for internal purposes, including monitoring and improving system performance, product functionality, analytics, automation, security, and service reliability. Supermetrics shall not use identifiable Customer Data for such purposes. Any such processing of aggregated or de-identified data shall be carried out in accordance with applicable data protection laws, the Data Processing Agreement, and the limitations set out in Section 15.2 of the Terms concerning the use of aggregated and de-identified Customer Data.


3. Customer’s general obligations


3.1 Customer acknowledges and agrees that:


(a) the Third-Party AI Features are not intended to be used to process personal data and Customer is solely responsible for excluding any personal data (as defined in General Data Protection Regulation (EU) 2016/679) or otherwise personally identifiable information from Customer Data used to interact with the Third-Party AI Feature;

(b) Customer Data used to interact with the Third-Party AI Features may be processed by the third-party provider without obligation of confidentiality, and such provider may use the Customer Data to develop and improve its services in accordance with its then-current terms and policies;

(c) Supermetrics may discontinue any of the Third-Party AI Features at any time without notice;

(d) Customer Data provided to the Third-Party AI Feature(s) will be sent to and be processed by the relevant Third-Party AI Feature provider in accordance with their terms and policies;

(e) to enable the Third-Party AI Features to function, access to Customer Data may be provided to the relevant AI provider, and the AI provider may continue to use generated outputs to maintain Customer’s service history in accordance with its then-current terms and policies;

(f) Customer grants Supermetrics a sub-licensable, worldwide, non-exclusive, royalty-free license to use, store, copy, translate, display, modify, and distribute all or any part of the output or responses generated through the Third-Party AI Features to the extent necessary to enable those features to function within the AI provider’s services;

(g) Supermetrics is not responsible for the Third-Party AI Features and any use of such is at the sole risk of Customer;

(h) notwithstanding the Terms, Supermetrics disclaims any and all liabilities in connection with Third-Party AI Features, whether direct, indirect, or otherwise;

(i) Customer is responsible for ensuring its compliance with all applicable laws and regulations in connection with use of the Third-Party AI Features, and Customer will ensure that any requests or outputs generated comply with the AI provider’s then-current usage policies. Customer will not:

  • (i) pose a security vulnerability or threat to the AI provider, its users, us, or any third party;
  • (ii) interact with users in a manner that is deceptive, false, misleading, or harassing;
  • (iii) return or contain illegal, harmful, or otherwise objectionable content;
  • (iv) include any malware, viruses, surveillance, or other malicious programs or code;
  • (v) interfere with, damage, or access in any unauthorized manner any software, technology, or services of Supermetrics or any third party;
  • (vi) use any requests to develop models that compete with Supermetrics or any AI provider; or
  • (vii) send any personal information of children under 13 or the applicable age of digital consent;

(j) Customer will defend, indemnify, and hold harmless Supermetrics, the AI provider(s), Supermetrics affiliates, and its personnel, from and against any third-party claims, damages, losses, and expenses (including attorneys’ fees) arising from or relating to Customer’s use of the Third-Party AI Features, including Customer’s inputs or outputs and any violation of these terms or applicable law;

(k) Customer has obtained and will maintain all necessary rights to grant Supermetrics the rights set forth herein and to use the Third-Party AI Features;

(l) to access Customer Data, certain Third-Party AI Features may prompt Customer for its Authorized User login credentials through Supermetrics API. Upon logging in, usernames and/or other identifiers for connectors may be queried through the Third-Party AI Features, and by initiating such a query Customer acknowledges and accepts that it constitutes a request from Customer to Supermetrics to transfer such information from Supermetrics to the applicable AI provider;

(m) it is Customer’s sole responsibility to ensure that the Customer Data used to interact with the Third-Party AI Features does not constitute a violation of usage policies of the provider of the Third-Party AI Feature in question;

(n) output generated by the Third-Party AI Feature is not human-generated, may not be accurate and/or unique, and is provided “as is” without any warranties whether express, implied or otherwise; and

(o) any granted service levels or credits are not applicable to the Third-Party AI Features. 


4. Third-party provider terms and policies


4.1 When Customer uses a Third-Party AI Feature that is based on the technology of any provider included in our Approved AI Tools List (Appendix A), Customer’s use of such feature is also subject to that provider’s applicable terms of use and policies. Customer acknowledges and agrees to comply with applicable third-party terms and conditions. Please note that when providing AI-technology-based features, Supermetrics may use the provider’s API offering.


5. Changes to the AI Terms


5.1 Supermetrics may change the content of these AI Terms, subject to posting a notice of change on our web page.


Appendix A – Approved AI Tools List


The following list identifies third-party AI providers and tools whose technologies may be used, connected to, interact with, or be made available through the Services, or otherwise be used in conjunction with the Services. These providers operate or control the Third-Party AI Features referenced in these AI Terms. Use of any such AI tool is subject to the applicable terms and privacy policies of the respective provider. This list will be updated from time to time to reflect new or discontinued integrations:

  • AI Tools List
  • ChatGPT
  • Anthropic
  • Claude
  • n8n
  • Zapier