Supermetrics for Claude
Connect Display & Video 360 to Claude — Programmatic Reporting, Simplified
Programmatic reporting in DV360 means drowning in insertion orders and line items. Let Claude surface the signal — which exchanges waste budget on low-viewability placements, where CTV outperforms display, and whether frequency is killing your click rates.
Why Connect Display & Video 360 to Claude?
Programmatic reporting means drowning in insertion orders and line items. Claude surfaces the signal.
- Query campaign, insertion order, and line item performance without building custom DV360 reports.
- Analyze viewability rates across exchanges, inventory sources, and creatives to optimize for quality impressions.
- Track video completion rates, quartile views, and engagement metrics across CTV, in-stream, and out-stream placements.
- Compare DV360 performance against direct-buy display and social advertising to understand true programmatic efficiency.
How to Connect Display & Video 360 to Claude
Three steps. Under two minutes. Zero code.
- 1
Open Supermetrics in Claude
Visit the Supermetrics connector page in the Claude directory and click Connect to link your Supermetrics account.
- 2
Authorize Display & Video 360
Authorize Display & Video 360 when prompted — just a quick sign-in, then you're ready to go.
- 3
Start Asking Questions
Ask Claude anything about your DV360 data in plain English. No queries, no exports, no waiting.
Example Claude Prompts for Display & Video 360
Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.
What Display & Video 360 Data Can You Analyze in Claude?
Supermetrics gives Claude access to your full DV360 reporting data — metrics and dimensions you already know from the DV360 interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Viewable impressions
- Viewability rate
- Video completions
- Video completion rate
- Reach
- Frequency
Key Dimensions
- Campaign name
- Insertion order
- Line item
- Creative name
- Creative size
- Exchange
- Inventory source
- Audience segment
- Device type
- Environment (App/Web/CTV)
- Country
- Site/App name
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Why Supermetrics for Claude?
The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Claude Connector
One-click setup directly in Claude. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Display & Video 360 alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only Claude integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Display & Video 360 every time you ask Claude a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Display & Video 360 as a data source. You can start querying your Display & Video 360 data in natural language immediately — no code, no exports, no spreadsheets.
- Yes. Supermetrics uses OAuth-based authentication with your Display & Video 360 credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Claude through a single integration. You can ask Claude to compare Display & Video 360 performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.
- You can access all standard Display & Video 360 reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.
- Yes. Supermetrics pulls data from all DV360 environments including Connected TV, desktop, mobile web, and in-app. You can filter and compare performance across environments in Claude.
- Yes. Audience segment data is available as a dimension, allowing you to compare first-party, third-party, and Google audience segment performance in your programmatic campaigns.
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