Supermetrics for Claude

Connect Google Campaign Manager 360 to Claude — AI-Powered Analytics

CM360

via Supermetrics

Claude

Campaign Manager 360 (formerly DoubleClick Campaign Manager) is the ad serving backbone for enterprise media buys — Floodlight tags, placement-level reporting, viewability, reach & frequency. Connect CM360 to Claude and interrogate your ad serving data without building yet another Report Builder report.

Connect CM360 to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Google Campaign Manager 360 performance report in Claude

Why Connect Google Campaign Manager 360 to Claude?

Ask Claude questions about your CM360 data and get instant answers.

Analyze ad serving performance

Ask Claude about impressions, clicks, and conversions at the placement, site, or creative level — skip Report Builder entirely.

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Claude queries your CM360 ad serving data at any level of granularity — from advertiser down to individual placement — without waiting for Report Builder jobs to process. Get instant answers about delivery pacing, click-through rates, and site performance.

Floodlight conversion analysis

Dig into Floodlight activity data to understand which placements and creatives drive actual conversions, not just clicks.

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Claude analyzes Floodlight activity data to show which placements and creatives generate click-through vs. view-through conversions, helping you understand the full attribution picture beyond last-click.

Viewability and reach insights

Analyze Active View viewable impressions and reach & frequency data to ensure your ads are actually being seen by real humans.

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Claude tracks Active View viewable impressions, viewability rates, and reach & frequency data to identify placements where ads are not being seen and where frequency is either too low or saturating audiences.

Cross-platform media analysis

Compare CM360 ad serving data against DV360, Google Ads, or Facebook Ads to get a unified view of your media performance.

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Use CM360 as the source of truth for ad serving data and compare it against buy-side platforms like DV360 or Google Ads in a single conversation to reconcile discrepancies between served and billed impressions.

How to Connect Google Campaign Manager 360 to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Google Campaign Manager 360

Authorize Google Campaign Manager 360 when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your CM360 data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Google Campaign Manager 360

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me impressions, clicks, and total conversions by placement for the last 30 days

Get placement-level performance at a glance.

What Claude returns

Claude returns a table with impressions, clicks, CTR, and total conversions for each placement so you can see which sites and positions deliver the most value.

Which creatives have the highest view-through conversion rate? Show the top 10

Find creatives that influence conversions even without direct clicks.

What Claude returns

Claude ranks creatives by view-through conversion rate to show which ads influence purchase decisions even when users don't click directly.

Break down viewable impression rate by site. Which sites have viewability below 50%?

Identify sites with poor viewability to optimize your media plan.

What Claude returns

Claude lists viewability rates by site and flags low-performing publishers so you can adjust your media plan and stop paying for unseen impressions.

What is my reach and average frequency by campaign this month?

Monitor how efficiently you are reaching your target audience.

What Claude returns

Claude shows unique reach and average frequency for each campaign, helping you identify campaigns that are over-saturating audiences or under-reaching.

Compare click-through vs view-through conversions by advertiser. Which model tells a different story?

Understand the full attribution picture beyond last-click.

What Claude returns

Claude compares both attribution models side by side, revealing which advertisers look better or worse depending on whether you credit clicks or impressions.

What Google Campaign Manager 360 Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full CM360 reporting data — metrics and dimensions you already know from the CM360 interface.

Key Metrics

Impressions
Clicks
CTR
Rich media video completions
Rich media video views
Total conversions
Click-through conversions
View-through conversions
Reach
Average frequency
Active View viewable impressions
Media cost

Key Dimensions

Campaign
Placement
Site
Ad
Creative
Creative type
Advertiser
Activity
Floodlight configuration ID
Placement size

View all Google Campaign Manager 360 fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Google Campaign Manager 360 alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Google Campaign Manager 360 every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Google Campaign Manager 360 to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Google Campaign Manager 360 as a data source. You can start querying your Google Campaign Manager 360 data in natural language immediately — no code, no exports, no spreadsheets.

Is my Google Campaign Manager 360 data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Google Campaign Manager 360 credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Google Campaign Manager 360 data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Google Campaign Manager 360 performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Google Campaign Manager 360 metrics can I analyze in Claude?

You can access all standard Google Campaign Manager 360 reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Rich media video completions, Rich media video views, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Google Campaign Manager 360 to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the CM360 connector include Floodlight data?

Yes. Supermetrics pulls Floodlight activity and activity group data from Campaign Manager 360, including click-through and view-through conversions, Floodlight configuration IDs, and custom Floodlight variables.

Can I analyze reach and frequency data in Claude?

Yes. The CM360 connector includes reach and frequency metrics. You can ask Claude to analyze unique reach, average impression frequency, and how these metrics vary across campaigns, placements, and sites.