Supermetrics for Google Sheets
Connect Google Campaign Manager 360 to Google Sheets — Ad Serving & Attribution Reports
Pull Campaign Manager 360 data into Google Sheets. Track impressions, conversions, reach, and Floodlight activities in auto-refreshing spreadsheets — no more manual report builder exports.
Why Connect Google Campaign Manager 360 to Google Sheets?
Get your CM360 data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull CM360 impression, conversion, and reach data directly into Google Sheets. Skip the manual Report Builder exports and custom report configurations.
- Pull click-through and view-through conversion data into one sheet. Analyze attribution across placements and sites using standard Sheets formulas.
- Pull CM360 data alongside DV360 and Google Ads in one workbook. Compare ad server-reported conversions with platform-reported metrics.
How to Connect Google Campaign Manager 360 to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Campaign Manager 360 in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
CM360 Campaign Performance Report
Track impressions, clicks, conversions, and reach across campaigns. Includes placement-level breakdown and site analysis.
CM360 Attribution Analysis Report
Monitor click-through vs. view-through conversions by placement and site. Analyze attribution across the full campaign media plan.
What Google Campaign Manager 360 Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full CM360 reporting data — metrics and dimensions you already know from the CM360 interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Rich media video completions
- Rich media video views
- Total conversions
- Click-through conversions
- View-through conversions
- Reach
- Average frequency
- Active View viewable impressions
- Media cost
Key Dimensions
- Campaign
- Placement
- Site
- Ad
- Creative
- Creative type
- Advertiser
- Activity
- Floodlight configuration ID
- Placement size
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Campaign Manager 360 alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Google Campaign Manager 360. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Campaign Manager 360 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Campaign Manager 360 as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Google Campaign Manager 360 — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Campaign Manager 360 data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Google Campaign Manager 360 reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Rich media video completions, Rich media video views, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Campaign Manager 360 data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Floodlight activities and conversion data (both click-through and view-through) are available. Track Floodlight-attributed conversions by campaign, placement, and site.
- Yes. Active View viewable impressions and viewability metrics are available. Monitor ad viewability across placements and sites in your spreadsheet reports.
Also Connect to Google Sheets
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