Supermetrics for Google Data Studio
Connect Apple Search Ads to Google Data Studio — App Install Dashboards
Build live Apple Search Ads dashboards in Google Data Studio for app install campaign tracking. Visualize CPA, tap-through rates, and keyword performance in interactive reports. Share app marketing results with stakeholders and compare with other mobile ad platforms.
Why Connect Apple Search Ads to Google Data Studio?
Build live Apple Search Ads dashboards in Google Data Studio that update automatically and share with your team.
- Visualize cost per acquisition, tap-through rates, and install volume broken down by keyword and search term. Identify which App Store keywords drive the cheapest installs and scale them.
- Separate first-time installs from returning users in your dashboards. Understand how much you pay to acquire genuinely new users versus re-engaging lapsed ones.
- Combine Apple Search Ads install data with Adjust or AppsFlyer post-install events in a single dashboard. See which keywords drive not just installs but in-app purchases and retention.
How to Connect Apple Search Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Apple Search Ads connector to begin setup.
- 2
Authorize Apple Search Ads
Sign in to your Apple Search Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Apple Search Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Apple Search Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
App Install Campaign Tracker
Monitor installs, CPA, and tap-through rates across campaigns and ad groups. Includes new vs. redownload breakdowns and daily budget pacing.
Keyword Bid Optimization Report
Rank keywords by CPA and conversion rate to identify bid adjustment opportunities. Spot expensive underperformers and high-volume winners.
Reporting Scenarios for Apple Search Ads in Google Data Studio
Common reporting use cases that teams build with Apple Search Ads data in Google Data Studio.
Funnel analysis
Install Funnel by Keyword
Track the funnel from impressions through taps to installs for each keyword. Identify where drop-off happens — low tap-through signals a creative problem, low conversion signals an App Store listing issue.
Cross-channel analysis
Cross-Platform App Install Comparison
Compare Apple Search Ads CPA and install quality against Google App campaigns and TikTok Ads to find the most cost-effective channel for each user segment.
What Apple Search Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Apple Search Ads reporting data — metrics and dimensions you already know from the Apple Search Ads interface.
Key Metrics
- Impressions
- Taps
- Installs
- Spend
- CPA (cost per acquisition)
- CPT (cost per tap)
- TTR (tap-through rate)
- Conversion rate
- New downloads
- Redownloads
- LAT on installs
- LAT off installs
- Budget
- Daily cap
- Average CPA
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Country/Region
- Device class
- Age range
- Gender
- Customer type (new/returning/all)
- Ad placement
- Campaign type
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
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Browse all Google Data Studio templates
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Apple Search Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Apple Search Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Apple Search Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Apple Search Ads as your data source. Authorize your Apple Search Ads account, pick the accounts or profiles you want to report on, and click Connect. Your Apple Search Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Apple Search Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Apple Search Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Apple Search Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Apple Search Ads reporting fields are available, including Impressions, Taps, Installs, Spend, CPA (cost per acquisition), and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Apple Search Ads numbers without any manual steps.
- Yes. Supermetrics pulls keyword, search term, and match type dimensions along with taps, installs, CPA, and spend. Build keyword performance tables sorted by CPA to find your most efficient terms, or chart tap-through rate trends to monitor creative relevance.
- Yes. Ad placement is available as a dimension, so you can filter charts by Search tab, Today tab, Search results, and other placements. Compare CPA and conversion rates across placements to optimize your bidding strategy.
Also Connect to Google Data Studio
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