Supermetrics for Google Data Studio
Connect TikTok Ads to Google Data Studio — Video Ad Performance Dashboards
Pull TikTok Ads data into live Google Data Studio dashboards for real-time video ad performance tracking. Visualize video completion rates, audience engagement, and conversion metrics in interactive reports. Share TikTok campaign insights with clients and blend with other paid channels.
Why Connect TikTok Ads to Google Data Studio?
Build live TikTok Ads dashboards in Google Data Studio that update automatically and share with your team.
- Track 2-second views, 6-second views, completion rates, and average watch time in interactive charts that show which creatives hold attention.
- Build cross-channel dashboards comparing TikTok performance against Meta, Google, and Snapchat in a single Google Data Studio report.
- Segment TikTok ad performance by age, gender, country, and device to find your highest-converting audiences.
How to Connect TikTok Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the TikTok Ads connector to begin setup.
- 2
Authorize TikTok Ads
Sign in to your TikTok Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag TikTok Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for TikTok Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
TikTok Ads Campaign Dashboard
Full campaign performance overview with video engagement metrics, audience demographics, and conversion tracking across all ad formats.
TikTok Creative Performance Report
Compare video creatives by watch time, completion rate, and cost per conversion to identify top-performing content styles.
Reporting Scenarios for TikTok Ads in Google Data Studio
Common reporting use cases that teams build with TikTok Ads data in Google Data Studio.
Funnel analysis
Video Engagement Funnel
Track the dropoff from impressions through 2-second views to completions and conversions, showing where viewers lose interest.
Cross-channel analysis
Cross-Platform Social Ads Comparison
Compare TikTok Ads video metrics against Instagram Reels and YouTube Shorts to see which platform delivers the best engagement per dollar.
What TikTok Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full TikTok Ads reporting data — metrics and dimensions you already know from the TikTok Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Cost per result
- Video views
- Result rate
- 2-second video views
- 6-second video views
- Average watch time
- Profile visits
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Placement
- Age
- Gender
- Country
- Operating system
- Ad format
- Objective type
- Optimization goal
- Creative type
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
TikTok ad campaigns: setup & optimization
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect TikTok Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for TikTok Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your TikTok Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose TikTok Ads as your data source. Authorize your TikTok Ads account, pick the accounts or profiles you want to report on, and click Connect. Your TikTok Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all TikTok Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from TikTok Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend TikTok Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard TikTok Ads reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest TikTok Ads numbers without any manual steps.
- Yes. Supermetrics pulls all TikTok video engagement metrics including 2-second views, 6-second views, average watch time, and video completion rate. Chart these alongside spend and conversions to see which creatives drive results.
- Yes. All TikTok Ads campaign types including Spark Ads, In-Feed Ads, and TopView are included. You can filter by ad format in your Google Data Studio dashboard to compare performance across formats.
Also Connect to Google Data Studio
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