Supermetrics for Google Data Studio
Connect Snapchat Ads to Google Data Studio — Mobile Ad Dashboards
Pull Snapchat Ads data into live Google Data Studio dashboards for mobile-first campaign reporting. Track swipe ups, video completion rates, and AR lens performance in interactive reports. Share Snapchat results alongside other social ad channels.
Why Connect Snapchat Ads to Google Data Studio?
Build live Snapchat Ads dashboards in Google Data Studio that update automatically and share with your team.
- Visualize swipe ups, screen time, and video completions in Google Data Studio dashboards built for Snapchat's unique engagement model.
- Compare Snapchat Ads performance against TikTok, Instagram, and Facebook in a single report to optimize your social ad mix.
- Break down campaign results by age, gender, and device to understand which Snapchat audiences deliver the best ROI.
How to Connect Snapchat Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Snapchat Ads connector to begin setup.
- 2
Authorize Snapchat Ads
Sign in to your Snapchat Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Snapchat Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Snapchat Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Snapchat Ads Campaign Dashboard
Track swipe ups, video completions, and conversion performance across all Snapchat ad formats with demographic breakdowns.
Social Ads Platform Comparison
Compare Snapchat alongside TikTok, Instagram, and Facebook on CPM, CPA, and engagement metrics.
Reporting Scenarios for Snapchat Ads in Google Data Studio
Common reporting use cases that teams build with Snapchat Ads data in Google Data Studio.
Video analysis
Video Ad Engagement Report
Track video view rates, completion rates, and screen time across Snapchat campaigns to optimize creative length and format.
Demographic analysis
Gen Z Audience Performance Dashboard
Break down Snapchat campaign metrics by age group and gender to quantify reach and conversion efficiency with younger demographics.
What Snapchat Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Snapchat Ads reporting data — metrics and dimensions you already know from the Snapchat Ads interface.
Key Metrics
- Impressions
- Swipe ups
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Video views
- Video completion rate
- Shares
- Saves
- Screen time
- Attachment views
Key Dimensions
- Campaign name
- Ad squad name
- Ad name
- Ad format
- Placement
- Age
- Gender
- Country
- Operating system
- Creative type
- Objective
- Optimization goal
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Snapchat Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Snapchat Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Snapchat Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Snapchat Ads as your data source. Authorize your Snapchat Ads account, pick the accounts or profiles you want to report on, and click Connect. Your Snapchat Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Snapchat Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Snapchat Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Snapchat Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Snapchat Ads reporting fields are available, including Impressions, Swipe ups, Spend, CTR, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Snapchat Ads numbers without any manual steps.
- Yes. Swipe ups, swipe-up rate, and screen time are available as metrics. These Snapchat-specific engagement metrics can be charted alongside standard ad metrics in your dashboard.
- Yes. All Snapchat ad formats including Snap Ads, Story Ads, Collection Ads, and AR Lenses are supported with their specific metrics.
Also Connect to Google Data Studio
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