Supermetrics for Google Data Studio
Connect AppsFlyer to Google Data Studio — App Attribution Dashboards
Build live AppsFlyer dashboards in Google Data Studio for mobile app attribution and analytics. Track installs, revenue, and ROI across ad networks in interactive reports. Share mobile marketing performance with stakeholders.
Why Connect AppsFlyer to Google Data Studio?
Build live AppsFlyer dashboards in Google Data Studio that update automatically and share with your team.
- Visualize installs, revenue, and ROI attributed to each media source and ad network. See which channels drive profitable users, not just downloads.
- Monitor user quality by tracking loyal user rates and uninstall rates by media source and campaign. Cut spend on networks that drive low-retention installs.
- Combine AppsFlyer attribution data with Facebook Ads, Google Ads, and TikTok spend to reconcile self-reported platform numbers with independent measurement.
How to Connect AppsFlyer to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the AppsFlyer connector to begin setup.
- 2
Authorize AppsFlyer
Sign in to your AppsFlyer account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag AppsFlyer metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for AppsFlyer in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Mobile Attribution Dashboard
Track installs, eCPI, ROI, and revenue by media source, campaign, and country. Includes loyal user rates and uninstall tracking for user quality analysis.
Media Source ROI Comparison
Rank ad networks and media sources by ROI, eCPI, and revenue per user. Quickly identify which channels deliver the highest-quality app installs.
Reporting Scenarios for AppsFlyer in Google Data Studio
Common reporting use cases that teams build with AppsFlyer data in Google Data Studio.
Funnel analysis
Install-to-Revenue Funnel
Track users from install through session to revenue event by campaign and media source. Compare funnel conversion rates to identify which acquisition channels drive paying users.
Partner analysis
Agency Performance Scorecard
Compare agency and partner-managed campaigns by eCPI, ROI, and user quality. Build partner performance reports that hold agencies accountable with transparent attribution data.
What AppsFlyer Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full AppsFlyer reporting data — metrics and dimensions you already know from the AppsFlyer interface.
Key Metrics
- Impressions
- Clicks
- Installs
- Conversion rate
- Sessions
- Total revenue
- Total cost
- Average eCPI
- ROI
- ARPU
- Loyal Users
- Uninstalls
Key Dimensions
- App name
- Campaign name
- Media Source
- Agency / PDM
- Ad set
- Ad name
- Channel
- Country code
- Keywords
- Touch type
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect AppsFlyer alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine AppsFlyer with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your AppsFlyer data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete AppsFlyer dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose AppsFlyer as your data source. Authorize your AppsFlyer account, pick the accounts or profiles you want to report on, and click Connect. Your AppsFlyer fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all AppsFlyer credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from AppsFlyer through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend AppsFlyer data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard AppsFlyer reporting fields are available, including Impressions, Clicks, Installs, Conversion rate, Sessions, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest AppsFlyer numbers without any manual steps.
- Yes. Media source, agency, and campaign dimensions are all available. Build tables ranking ad networks by eCPI, ROI, and loyal user rate to optimize your mobile user acquisition budget across all channels.
- Absolutely. Total revenue, ARPU, and ROI metrics are available. Build revenue attribution dashboards showing which campaigns generate the most in-app purchases, subscriptions, and ad revenue.
Also Connect to Google Data Studio
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