Supermetrics for Google Data Studio
Connect Amazon Seller Central to Google Data Studio — Marketplace Analytics Dashboards
Pull Amazon Seller Central data into live Google Data Studio dashboards for marketplace analytics. Track sales, Buy Box percentage, and product performance in interactive reports. Blend seller metrics with Amazon Ads data for complete marketplace visibility.
Why Connect Amazon Seller Central to Google Data Studio?
Build live Amazon Seller dashboards in Google Data Studio that update automatically and share with your team.
- Monitor ordered product sales, units ordered, and Buy Box percentage in live dashboards. Spot listing performance drops and Buy Box losses before they impact revenue.
- Rank products by revenue, session percentage, and conversion rate. Identify best-sellers, underperformers, and products with high refund rates to optimize your catalog.
- Join Seller Central organic sales data with Amazon Ads campaign spend to calculate true TACoS and see how advertising drives total marketplace revenue.
How to Connect Amazon Seller Central to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Amazon Seller Central connector to begin setup.
- 2
Authorize Amazon Seller Central
Sign in to your Amazon Seller Central account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Amazon Seller metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Amazon Seller Central in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Amazon Seller Sales Dashboard
Track ordered product sales, units ordered, average selling price, and Buy Box percentage across ASINs and marketplaces. Includes refund rate monitoring.
Product Catalog Performance
Rank products by revenue, conversion rate (unit session percentage), and page views. Identify which listings need optimization and which drive the most organic sales.
Reporting Scenarios for Amazon Seller Central in Google Data Studio
Common reporting use cases that teams build with Amazon Seller data in Google Data Studio.
Profitability analysis
TACoS — Total Advertising Cost of Sales
Blend Amazon Ads spend with Seller Central total sales to calculate TACoS by product and brand. Track how advertising efficiency changes as organic sales grow.
Health monitoring
Account Health Monitor
Track refund rates, A-to-Z claims, and negative feedback alongside sales trends. Surface account health risks before they affect your selling privileges.
What Amazon Seller Central Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Amazon Seller reporting data — metrics and dimensions you already know from the Amazon Seller interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
7 Supermetrics use cases for ecommerce
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Amazon Seller Central alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Amazon Seller Central with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Amazon Seller Central data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Amazon Seller Central as your data source. Authorize your Amazon Seller Central account, pick the accounts or profiles you want to report on, and click Connect. Your Amazon Seller Central fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Amazon Seller Central credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Amazon Seller Central through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Amazon Seller Central data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Amazon Seller Central reporting fields are available, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Amazon Seller Central numbers without any manual steps.
- Yes. Featured offer (Buy Box) percentage is available as a metric. Chart Buy Box trends by ASIN and marketplace to detect listing issues and competitor Buy Box takeovers early.
- Absolutely. Add both Amazon Seller Central and Amazon Ads as data sources. Calculate TACoS (Total Advertising Cost of Sales) by blending ad spend with total product sales for a complete marketplace profitability picture.
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