Supermetrics for Google Data Studio
Connect Amazon Ads to Google Data Studio — Marketplace Ad Dashboards
Connect Amazon Ads to Google Data Studio for live e-commerce advertising dashboards. Track ACoS, ROAS, and sales across Sponsored Products, Brands, and Display campaigns. Blend Amazon Ads with seller analytics for complete marketplace visibility.
Why Connect Amazon Ads to Google Data Studio?
Build live Amazon Ads dashboards in Google Data Studio that update automatically and share with your team.
- See Sponsored Products, Sponsored Brands, and Sponsored Display performance side by side. Chart ACoS trends over time to catch campaigns drifting above profitability thresholds before they burn through budget.
- Build daily spend vs. budget trackers that compare actual Amazon Ads spend against your monthly or quarterly targets. Spot overspending campaigns early and reallocate to top performers.
- Join advertising spend and ACoS with organic sales, Buy Box percentage, and inventory levels from Seller Central to calculate true TACoS and total marketplace profitability.
How to Connect Amazon Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Amazon Ads connector to begin setup.
- 2
Authorize Amazon Ads
Sign in to your Amazon Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Amazon Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Amazon Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Amazon Ads ACoS & ROAS Tracker
Monitor ACoS and ROAS by campaign, ad group, and ASIN with trend lines and threshold alerts. Includes Sponsored Products, Brands, and Display breakdowns.
Amazon Search Term Analysis
Identify top converting search terms and wasted spend keywords. Sort by ACoS, orders, and conversion rate to optimize targeting and build negative keyword lists.
Reporting Scenarios for Amazon Ads in Google Data Studio
Common reporting use cases that teams build with Amazon Ads data in Google Data Studio.
Profitability analysis
TACoS Dashboard — Total Advertising Cost of Sales
Blend Amazon Ads spend with Seller Central total sales to calculate true TACoS. Track how advertising efficiency changes as organic sales grow or decline.
Acquisition analysis
New-to-Brand Campaign Report
Isolate new-to-brand orders and sales from Amazon Ads to measure customer acquisition cost separately from retargeting. Compare new-to-brand rates across Sponsored Brands and Display campaigns.
What Amazon Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Sales
- ACoS
- ROAS
- CPC
- CTR
- Orders
- Units sold
- Conversion rate
- TACoS
- New-to-brand orders
- New-to-brand sales
- DPV (detail page views)
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- ASIN
- Product title
- Ad format (SP/SB/SD)
- Targeting type
- Placement
- Portfolio name
- Bidding strategy
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Amazon Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Amazon Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Amazon Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Amazon Ads as your data source. Authorize your Amazon Ads account, pick the accounts or profiles you want to report on, and click Connect. Your Amazon Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Amazon Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Amazon Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Amazon Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Amazon Ads reporting fields are available, including Impressions, Clicks, Spend, Sales, ACoS, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Amazon Ads numbers without any manual steps.
- Yes. Supermetrics provides the ad format dimension (SP, SB, SD) so you can filter or segment any chart by campaign type. Build separate pages for each format or use a drop-down control to switch between them in a single dashboard.
- Absolutely. Keyword-level and search term data including impressions, clicks, spend, orders, and ACoS are all available. Build search term tables sorted by wasted spend to quickly find negative keyword candidates.
Also Connect to Google Data Studio
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