Supermetrics for Google Data Studio
Connect Amazon DSP to Google Data Studio — Amazon Programmatic Dashboards
Connect Amazon DSP to Google Data Studio for live programmatic display dashboards within the Amazon ecosystem. Track viewability, conversions, and reach in interactive reports. Combine Amazon DSP with Sponsored Ads for full Amazon advertising visibility.
Why Connect Amazon DSP to Google Data Studio?
Build live Amazon DSP dashboards in Google Data Studio that update automatically and share with your team.
- Visualize impressions, viewability rates, and CPM across Amazon DSP orders and line items. Leverage Amazon's exclusive shopper audiences with clear performance data.
- Track Amazon DSP performance across Amazon-owned properties and third-party inventory. Compare delivery and conversions on Fire TV, IMDb, Twitch, and the open web.
- Combine Amazon DSP awareness campaigns with Sponsored Products and Sponsored Brands performance in a single dashboard for total Amazon advertising visibility.
How to Connect Amazon DSP to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Amazon DSP connector to begin setup.
- 2
Authorize Amazon DSP
Sign in to your Amazon DSP account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Amazon DSP metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Amazon DSP in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Amazon DSP Campaign Dashboard
Track order and line item delivery, eCPM, viewability, and pixel conversions across all Amazon DSP campaigns. Includes creative performance breakdowns.
Amazon Full-Funnel Advertising Report
Combine Amazon DSP upper-funnel reach with Sponsored Ads lower-funnel conversions. View total Amazon ad spend, ROAS, and attribution across the entire funnel.
Reporting Scenarios for Amazon DSP in Google Data Studio
Common reporting use cases that teams build with Amazon DSP data in Google Data Studio.
Creative analysis
Creative Performance by Format
Compare Amazon DSP creative types and sizes by viewability rate, CTR, and conversion rate. Optimize your creative strategy based on which formats engage Amazon shoppers most.
Cost analysis
Supply Cost Efficiency Report
Analyze total cost vs. supply cost across Amazon DSP line items to understand the true cost of Amazon audience access and optimize budget allocation.
What Amazon DSP Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Amazon DSP reporting data — metrics and dimensions you already know from the Amazon DSP interface.
Key Metrics
- Impressions
- Click-throughs
- CTR
- eCPC
- eCPM
- Total cost
- Supply cost
- Viewable impressions
- Viewability rate
- Measurable rate
- Total pixel conversions (14d)
- Total pixel CVR (14d)
Key Dimensions
- Order name
- Line item name
- Creative name
- Creative type
- Creative size
- Advertiser name
- Account name
- Date
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Amazon DSP alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Amazon DSP. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Amazon DSP data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Amazon DSP as your data source. Authorize your Amazon DSP account, pick the accounts or profiles you want to report on, and click Connect. Your Amazon DSP fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Amazon DSP credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Amazon DSP through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Amazon DSP data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Amazon DSP reporting fields are available, including Impressions, Click-throughs, CTR, eCPC, eCPM, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Amazon DSP numbers without any manual steps.
- Yes. Supermetrics pulls viewable impressions, viewability rate, and measurable rate. Build viewability trend charts by creative and line item to ensure your Amazon DSP ads are actually being seen.
- Absolutely. Add both Amazon DSP and Amazon Ads as data sources in your dashboard. Compare awareness-driving DSP campaigns against conversion-focused Sponsored Products to see the full Amazon advertising funnel.
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