Webinar Summary
In Part 2 of Supermetrics' AI Webinar Series, Supermetrics founder Mikael Thuneber and AI automation expert Mick O’Brien (founder of Agentive Group) joined host Sam for a hands-on session showing marketers what's actually possible with AI today.
The session opened with a grounding look at where marketing teams stand: 90% feel C-suite pressure to adopt AI, yet only 6% have fully embedded it in their workflows. The gap, as the speakers made clear, is rarely a technology problem. It's a data foundation problem. Teams that are making real progress aren't starting big; they're solving one painful, time-consuming problem first.
Mick walked through a live demo using a fictional brand, Nextwave Commerce, to show how connecting Supermetrics to Claude lets marketers run cross-channel performance queries, generate budget recommendations, and produce executive-ready summaries in seconds rather than hours. The kind of report that typically consumes a Friday morning gets done in a two-minute conversation.
Mikael then demoed Supermetrics' newly launched campaign management capability, showing how marketers can create, edit, and optimize campaigns across Google Ads and Meta directly from a Claude chat, no platform switching required. Campaigns are created in a paused state by default, keeping human oversight in the loop.
The session wrapped up with a look at what's on the roadmap: marketing context uploads, automated campaign rules, and shareable interactive dashboards.
Key takeaway: The bottleneck was never the data. It was the time between data existing and insight landing in the right person's hands. That gap is now closable.
The AI gap is real. Where does your team sit?
80% of marketers feel the AI pressure. Only 6% are actually ready. Where do you stand? Take the 3-minute quiz and find out. 8 questions. Your AI readiness score + a personalized 90-day action plan.
