Monitor Facebook and Instagram Ads performance

With Supermetrics, you can track Facebook and Instagram Ads performance at a granular level — from impressions and clicks to cost per conversion and return on ad spend (ROAS). Supermetrics lets you combine campaign, ad set, and creative-level metrics with audience and placement data, so you can identify high-performing segments and quickly adjust your targeting, bidding, and creative strategy to maximize ROI.

See the big picture of your paid social marketing performance

Supermetrics enables you to blend Facebook and Instagram Ads data with insights from Google Ads, LinkedIn Ads, TikTok Ads, and over 100 other platforms to build a complete view of your marketing performance. By centralizing this cross-channel data in one secure environment, you can compare ROI across campaigns, identify which platforms deliver the best results, and reallocate budget to the channels that generate the highest returns.

Data source fields

With Supermetrics, you can access Facebook Ads and Instagram Ads fields covering everything from spend, reach, and engagement to creative-level breakdowns and audience performance.

Free templates available

Hit the ground running with our free Facebook and Instagram Ads templates.