Meet Your Funnel Alternative

Marketing data should be easy, transparent, and reliable.Stop funneling cash down the drain—Supermetrics puts you in control of spend with accurate, real-time data.

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Trusted by 200,000+ companies in 120 countries

Why companies choose Supermetrics over Funnel

Freedom to choose your destination

Send data straight to Google Sheets, Looker Studio, Power BI, data warehouses, or anywhere you need. No lock-in to a central hub.

Transparent, predictable pricing

No confusing credits or flex points. Know exactly what you’ll pay, with no surprise costs as you scale.

Full control, no ecosystem lock-in

See the full picture of your marketing by connecting ad, web, and revenue data in Redshift. Export to a BI or visualization tool to uncover what’s driving results—faster than ever.

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh

Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet

Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier

Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton

Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela

Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi

Global Data and CRM Factory Director at ETAM Group