Meet Your Funnel Alternative
Marketing data should be easy, transparent, and reliable.Stop funneling cash down the drain—Supermetrics puts you in control of spend with accurate, real-time data.
Fueling insights for 200K+ companies in 120 countries
Why companies choose Supermetrics over Funnel
Freedom to choose your destination
Send data straight to Google Sheets, Looker Studio, Power BI, data warehouses, or anywhere you need. No lock-in to a central hub.
Transparent, predictable pricing
No confusing credits or flex points. Know exactly what you’ll pay, with no surprise costs as you scale.
Full control, no ecosystem lock-in
Unlike Funnel’s proprietary dashboards, Supermetrics lets you work in your own tools—your data, your workflows, your way.
Don’t just take our word for it
What our clients say
"What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool."
Sam Lloyd, Global Media Marketing Director at Groupon"We found that since using Supermetrics, we’ve saved around 53% of reporting hours"
Maricarmen Vargas, Digital Account Manager at Gravital"Supermetrics does a really good job of taking care of work that no one should have to do manually."
Zach Cooper, Director of Analytics at A Cloud Guru"Supermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets."
Will Ridley, Digital Client Lead at Atomic 212"Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it."
Michael Schulz, Marketing Analytics Lead at Kapten & Son
Supermetrics vs. Funnel
Compare all features
Supermetrics
Funnel
Number of customers
200K+
2.5K+
Marketing & sales data connectors
150+
500+
Granular data access
Full granularity
Gaps in some sources
Pricing model
Flat, predictable
Flex points, unpredictable
Data handling in transfer
No storage in transit
Stored by default
Security & compliance
SOC 2, ISO 27001
SOC 2, ISO 27001
Enterprise data transformation
Flexible, no-code
Standardized, in-platform
15% of global online ad spend is analyzed through Supermetrics
Marketing intelligence that gives you the edge
25%
Increase in marketing efficiency
30%
Increase in conversion
20%
Reduction in cost per click
200k+
Companies fueled
The Smarter Way to Work With Marketing Data
One pipeline, endless destinations
Integrate, transform, and send your marketing data straight into Sheets, Looker Studio, Power BI, or any warehouse—no lock-in.
All your use cases, instantly
From quick budget pacing sheets to advanced multi-channel dashboards, get it done out of the box with Supermetrics.
Built for modern marketing teams
Marketers get self-serve data apps. Data teams get freed to focus on advanced projects. Everyone wins.