Supermetrics vs AgencyAnalytics: Go Beyond Dashboards

Your agency's data, in the tools you already use

AgencyAnalytics keeps your reporting inside one platform. Supermetrics sends your data where you actually work — Sheets, BigQuery, Power BI, Looker Studio — so you can report, analyze, and grow without rebuilding your stack. Built for agencies ready to move beyond templated dashboards.

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Trusted by 200,000+ companies in 120 countries

Why agencies choose Supermetrics over AgencyAnalytics

Your data. All of it.

AgencyAnalytics limits you to standard dashboard metrics. Supermetrics gives you access to detailed dimensions and fields across paid, organic, and CRM data — so you can show clients exactly where their budget is working.

Your stack, your rules.

AgencyAnalytics locks your reporting inside one platform. Supermetrics connects to wherever your team works — with no proprietary storage and no constraints on how you use the data.

Built to scale with your clients

As clients grow, their reporting needs grow too. Supermetrics supports cross-channel data, custom attribution, and data warehouse connections — so you can take on more clients without rebuilding everything from scratch.

Supermetrics vs AgencyAnalytics

See how Supermetrics stacks up — across sources, security, and flexibility

Compare all features	Supermetrics	AgencyAnalytics
Number of marketing and sales data source connectors	150+	80+
White labelled reporting
Easy, self-serve trial and setup
Blend paid, organic, and CRM revenue data
Full access to detailed metrics and dimensions
No third party data storage during transfer
SOC 2 Type II / ISO / IEC 27001
Works across Sheets, BI tools, and warehouses

The unfair advantage your agency needs

24/5 global support

Client emergency at 3 AM? Our team is on it. Expert help across time zones, around the clock — because client deadlines don't wait.

Security your clients can trust

Supermetrics doesn't store your data by default, and is SOC 2 Type II, GDPR, and CCPA compliant. Your data is always encrypted during transfers, making sure only you and your clients have access.

Scales with your agency

Whether you have 5 clients or 500, Supermetrics runs the same powerful platform. No tier upgrades. No rebuilds.

Transform your agency’s data strategy

From automated audits to real-time client dashboards — here's what Supermetrics handles for you.

Built for agencies that aim higher

Scale reporting and boost efficiency

Automate multi‑client dashboards and recurring reports in the tools your team already knows. Cut manual data pulls, free analysts for insight work and protect margins.

Turn metrics into
retention

Give clients always‑on visibility into what works, what wastes budget and where to invest next. Clear ROI stories keep contracts renewing.

Monetize premium data products

No engineering lift, no extra headcount. Package white-label dashboards and benchmarks as subscription add-ons — and generate recurring revenue from data your team already collects.

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Why leading agencies choose Supermetrics

Centralized client data

Bring together all online and offline cross-channel client reporting into designated workspaces.

Insights that retain clients

Create live dashboards, budget monitoring, and scheduled reports to keep clients looped in and confident in your results.

Confident decisions in less time

On-demand insights that give your team the confidence to guide clients strategically and make the right decisions, fast.

“Supermetrics helped us close a new 7-figure client thanks to our data warehouse offering. Along with thousands of hours in time savings, combining Supermetrics for Google Sheets and BigQuery has transformed our analytical capabilities.”

Tim Haag

Analytics Director at Mindgruve

“Every tool says they can blend data, but I haven't seen others that can really do it. Supermetrics is the only solution I've found that truly blends all your marketing data from different platforms and lets a business report on what they need to.”

Ben Fitzpatrick

Head of Strategy at Webprofits

“Supermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets.”

Will Ridley

Digital Client Lead at Atomic 212

“No other product apart from Supermetrics gives us the level of data granularity and reporting possibilities that we need in order to ensure we’re efficient, keep us client-focused and track campaign progression.”

Sam Caesar

Search Account Manager at Sleeping Giant Media

“The last thing we wanted to do is build the data pipelines ourselves. That could easily take 50-100 hours per connector, and then you have to take care of the maintenance as well. We ended up looking for a vendor and decided Supermetrics was the best fit for us.”

Jarle M. Alvheim

Head of Data Technology at Dentsu

“Supermetrics helps us collect, analyze, and extract intelligence from our data efficiently, which translates to better client services and improved ROI. It’s also a launch pad for developing new products for our clients.”

Will Ferris

CTO at GCommerce Solutions