Why marketers switch from Adverity to Supermetrics

Stop fighting with complicated tools — marketing data should just work.
Forget Adverity’s complicated onboarding and surprise add-ons — with Supermetrics, you get a simple setup, stable pipelines, and clear pricing you can count on.


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Trusted by 200,000+ companies in 120 countries

Why companies choose Supermetrics over Adverity



Simple setup, built for marketers

Skip the steep learning curve and technical overhead. Supermetrics is designed so marketing teams can get data flowing fast — no heavy IT involvement needed.


Transparent, predictable pricing

No confusing credits or flex points. Know exactly what you'll pay, with no surprise costs as you scale.


Stable pipelines, fewer disruptions

Adverity users report broken dataflows and delays after updates. Supermetrics keeps your pipelines reliable, with alerts and monitoring so your reporting never stops.

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton
Jen Whorton
Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela
Lauri Nurmela
Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi
Sophie Buresi
Global Data and CRM Factory Director at ETAM Group

Marketing intelligence that gives you the edge


,000+

Increase in marketing efficiency

%

more efficient marketing

%

lower cost per click

%

higher conversions


Why marketing teams choose Supermetrics

Insights in minutes, not weeks

Connect any data source and see results instantly. No more begging IT for database access or waiting for analyst availability. Your questions answered at the speed of marketing.

Campaigns that optimize themselves

Set up alerts and automated reports that surface opportunities. React to performance changes in real time, not monthly reviews. Turn data into action before competitors notice.

One truth across teams

Everyone sees the same numbers updated at the same time. End the spreadsheet version chaos and conflicting metrics. Make decisions confidently with data everyone trusts.

Insights in minutes, not weeks

Connect any data source and see results instantly. No more begging IT for database access or waiting for analyst availability. Your questions answered at the speed of marketing.

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