Your CRM data.
Put to work in real time.

HubSpot holds your pipeline. Supermetrics brings in everything else, ad spend, website data, every channel, and connects it all back. One picture, no manual assembly.

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Trusted by 200,000+ companies in 120 countries

Most revenue data goes to waste

HubSpot holds your pipeline, but the signals that drive real decisions, ad spend, website behaviour, cross-channel conversion paths, live somewhere else. By the time you've connected them manually, the moment's gone. You're always acting on yesterday's picture.

Connect your ad data and CRM

Then put it to work - unlock the power of your marketing data in Hubspot

Blended channel view

Pull spend, clicks, and conversions from Meta, Google, and LinkedIn, layered with HubSpot deal data, to see where pipeline actually comes from, not just what your CRM shows.

True CAC analysis

Join ad platform costs with HubSpot closed-won data for accurate, channel-level customer acquisition cost. Stop guessing which channels are profitable.

Exclusion and activation

Sync HubSpot contacts and deals to your ad platforms to stop wasting budget on existing customers, and feed closed-won signals into lookalike audiences automatically.

A closed-loop workflow that turns scattered data into actions your ad platforms can act on.



Identify

Build comprehensive customer profiles, even for anonymous website visitors, by connecting HubSpot with your ad platforms and web data.


Segment

Create high-value customer segments for specific campaigns, based on real behavioural signals from across your stack.


Exclude

Stop wasting ad budget on people who've already purchased. Sync suppression lists to Meta, Google, and LinkedIn in near real time.


Personalise

Tailor campaigns to relevant audiences and boost engagement, conversions, and loyalty, based on what customers are doing now, not last month.


No data engineering required. No ripping and replacing. Start with one use case, prove the value, then expand.

One connected picture

HubSpot manages your customers. Supermetrics brings in everything else, ad spend, website data, your other tools, and connects it all. No manual assembly.

HubSpot as source and destination

HubSpot doesn't just feed data into Supermetrics, it receives it back too. Your CRM becomes the single place for both customer data and marketing actions.

Fast set up, low deployment cost

Get primary activations live with measurable outcomes in weeks. Spend less time on data maintenance, more on decisions that generate revenue.

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

“We wanted one unified view of our customers, so we could reach the right person with the right message. The results spoke for themselves: a 20% lift in conversions, and 40% for qualified leads — from the very first use case.”

Paulo Cruz
Paulo Cruz
Marketing Director at Caravela

“We needed a solution to connect all of our digital channels with our CRM. The Data Activation Platform helped us break down silos and and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad Naciri
Jad Naciri
Cross-Channel Data Manager in the Acquisition team at Air France

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang
Alice Yang
Senior Global Digital Manager, Paid Media at Levi's

“Our goal was to unify data from online and offline sources on a single platform, where it could be mined for profitable insights. Those sources weren't limited to Levi's own site or even its CRM system: they included customers at every stage of the customer journey.”

Harley Ayers
Harley Ayers
Strategy Lead for Levi’s at OMD

Start with one use case. Get it live in weeks. Then see where the data takes you.

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