Build audiences from everything you know.
Act on them everywhere.

HubSpot knows your customers. But your commerce platform, website, support tool, and ad channels each know something HubSpot does not. Supermetrics pulls all 175+ sources together, builds the full audience picture, and pushes it to every channel your team actually spends on.

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Trusted by 200,000+ companies in 120 countries

Your customer data lives in 15 systems. Your audiences come from one.

HubSpot knows the relationship. Your commerce platform knows the transactions. Your site knows the behaviour. Your support tool knows who's unhappy. Audiences built from any single source are thin. HubSpot natively syncs to 4 ad platforms on an hourly cadence. Most mid-market stacks run spend across 8 or more. That gap is where budget goes to waste.

Your data is already there. Here is what becomes possible.

Three things HubSpot customers do with Supermetrics that they could not do before.

Audiences built from every system

Combine HubSpot contact data with purchase history, browsing behaviour, and support signals to build audience segments no single tool could produce. One profile per customer, updated as events arrive.

Activation across 30+ channels

Push audiences to the platforms HubSpot does not natively reach: Snapchat, Pinterest, DV360, The Trade Desk, and 25 more. Exclusion lists update in seconds. Lookalike seeds refresh automatically.

True CAC, not CRM CAC

Join ad spend from every platform with HubSpot closed-won revenue for real channel-level customer acquisition cost, including the channels your CRM cannot see. Every number lands in your own data warehouse.

A simple loop: bring the data together, build the right audience, act on it, measure what worked.



Identify

Build comprehensive customer profiles, even for anonymous website visitors, by connecting HubSpot with your ad platforms and web data.


Segment

Create high-value customer segments for specific campaigns, based on real behavioural signals from across your stack.


Exclude

Stop wasting ad budget on people who've already purchased. Sync suppression lists to Meta, Google, and LinkedIn in near real time.


Personalise

Tailor campaigns to relevant audiences and boost engagement, conversions, and loyalty, based on what customers are doing now, not last month.


HubSpot stays the center. Everything else connects to it.

175+ sources, one profile

HubSpot data flows in at no extra cost. Commerce, behavioural, warehouse, and support data join it. The result is a customer profile accurate enough to act on.

Audiences flow back into HubSpot

Segments built in Supermetrics become Active Lists in HubSpot. Your existing workflows and email sequences pick them up without any changes to how your team works today.

Live in weeks. One contract, clear pricing.

No data engineering required. Pick the use case with the clearest revenue impact, usually exclusion plus a lookalike seed, get it live, prove it. Use-case-based pricing, no per-event surprises.

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang
Alice Yang
Senior Global Digital Manager, Paid Media at Levi's

“Our goal was to unify data from online and offline sources on a single platform, where it could be mined for profitable insights. Those sources weren't limited to Levi's own site or even its CRM system: they included customers at every stage of the customer journey.”

Harley Ayers
Harley Ayers
Strategy Lead for Levi’s at OMD

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

“We wanted one unified view of our customers, so we could reach the right person with the right message. The results spoke for themselves: a 20% lift in conversions, and 40% for qualified leads — from the very first use case.”

Paulo Cruz
Paulo Cruz
Marketing Director at Caravela

“We needed a solution to connect all of our digital channels with our CRM. The Data Activation Platform helped us break down silos and and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad Naciri
Jad Naciri
Cross-Channel Data Manager in the Acquisition team at Air France

Start with one use case. See results in weeks.

Connect HubSpot, pick the audience that will move a number fastest, and go from there. Most teams have their first activation live within a month.