The smarter way to connect Google Analytics data into Looker Studio

Stop wasting hours on manual exports. With Supermetrics, you can automatically pull your Google Ads data into Looker Studio and turn it into actionable insights in just a few clicks.


Get started now
✓ Automate reporting
✓ Analyze performance
✓ Optimize campaigns

Trusted by 200,000+ companies in 120 countries

Get Google Analytics data to into Looker Studio in 4 simple steps

  • Step 1 - Connect to a data source (e.g. Google Analytics)
  • Step 2 - Create a report (with ready-made templates)
  • Step 3 - Filtering the data
  • Step 4 - Share your report

Automate your Google Analytics to Looker Studio reporting

Join 200,000+ marketers who’ve already saved hours every week with Supermetrics.

Get started

What data can you send from Google Analytics data to Looker Studio

With the Supermetrics connector, you can bring all the key Google Analytics data fields into Looker Studio, including:

  • Traffic & engagement: Sessions, users, new users, pageviews, bounce rate, session duration, entrances, exits
  • Acquisition data: Channel, source/medium, campaigns, landing pages, and referral traffic
  • Audience insights: Device category, browser, operating system, country, region, city, and demographics (age, gender where available)
  • Conversion tracking: Goal completions, goal value, ecommerce revenue, transactions, conversion rate, and custom events
  • Behavior data: Site speed, search terms, exit pages, and user flow details

This gives you everything you need to build dashboards that track marketing ROI, analyze audience behavior, and optimize performance across every channel.

Get started now
No credit card needed
No credit card needed

Templates to help you get started in as quick as 5 minutes

Why build from scratch? Our ready-to-use templates give you instant insights into your performance, saving hours of dashboard creation.

Google Analytics 4 reporting template for Looker Studio

Transform your raw data into actionable insights. Visualize and analyze your data to unlock user, channel, page, and campaign insight and communicate complex information clearly using this GA4 template.

Get the template

Ecommerce dashboard template for Looker Studio

Analyze how your paid media campaigns are driving conversions for your online store. Track all relevant ecommerce metrics by connecting your web analytics, paid media, and Shopify together.

Get the template

See all Google Analytics reporting templates


Easily track your Google Analytics performance with reporting templates powered by Supermetrics connectors. Monitor traffic, engagement, and audience insights - all in one place.

See all templates

The fastest, most reliable way to move your marketing data


Fastest refreshes

Hourly updates so you catch issues instantly.

No data sampling

Get 100% of your data with no limits or missing fields.

Secure & compliant

SOC 2 Type II, SSO and regional hosting keep every record secure.

Custom fit

Composable building blocks fit any organization and scale with growth.

Expert support

24/5 support across time zones when you need it.

Request demo
No credit card needed
No credit card needed

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

Faster insights, less manual work


Transform the way you report on Google Analytics with real-time Looker Studio dashboards powered by Supermetrics.


Get started